How Do I Know If I’m Suited For A Career In Reputation Management?

By Author: Akansh Malik
Total Articles: 67
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As a provider of reputation management services, your objective is to ensure that your client’s reputation is one of being dependable and generates confidence in its stakeholders. A reputation management job would involve supporting a client in eliminating, avoiding and fixing PR issues. A reputation management company also contributes to the brand building exercise of its client. Reputation management plays a key role in improving your brand value, lengthening the life of the brand and growing brand visibility.

To build a rewarding and enriching career in reputation management make sure you have the right skills and inclination

A reputation management job would definitely entail being tech savvy, aware of latest social media trends, search engine optimization (SEO) and a fair bit of familiarity with keywords. While these skills sound technical, they can be easily honed.

Most reputation management companies prefer individuals and diplomacy. This is because a reputation management job involves a constant review of online reviews, addressing negative ones and responding ...
... to positive ones. By exercising a little tact and discretion, inculcating a diplomatic attitude can be easily developed.

Being available and responsive is another skill necessary in a reputation management job. You would have to be very alert and expedite in responding to both negative and positive feedback. This is perhaps the most important quality sought in reputation management and one that will distinguish you and place you above the rest.

Sensitivity and patience are a very important quality in reputation management service Especially in cases where damage control is required, it is very important to keep your cool with a client, understand their needs and deliver swiftly to meet their reputation objectives. Exercising a little bit of caution while interacting with the client and being an effective listener can go a long way in being the client’s preferred reputation management company.

Writing skills are another asset to approach reputation management companies. You will be required to write appealing reviews of services or products to generate leads for a client, posting digital assets and intellectual capital on behalf of the client. Good written communication skills can be easily acquired by undertaking some workshops and training.

Being innovative and imaginative in identifying opportunities for non-paid media exposure services is a quality which is highly appreciated in a reputation management job. Spend some time thinking out of the box and come up with novel solutions for effective visibility in media with no additional costs. This would definitely appeal to the client as it directly impacts bottom lines.

An analytic bent of mind is a quality needed to be part of a reputation management company. You would need to have to track, analyze and monetize the performance of your reputation management initiatives to win or retain a client. It is a known fact that numbers speak louder than any pitch, and the best way to get your client’s attention is to show him the money.

Needless to say, basic skills such as being organized and meticulous, a self-starter, energetic comes with the territory of reputation management services.
Corporate reputation is one of the most valued and lasting assets of a company. You can consider yourself suitable for a career in reputation management if you are capable of handling the responsibility of safeguarding and developing an asset that is as high as one-third of a company’s market value, which is vulnerable to its stakeholders’ attitudes which vary every minute.