Linkbuilding And Offsite Optimisation: Why You Cannot Afford To Ignore It-00-4958

By Author: 4Ps--Marketing
Total Articles: 4393
Comment this article

Unless you have quality content and have conducted research into your keywords, you are unlikely to rank well with search engines. Our research and experience in optimisation for over 25 websites has proved this. However, it cannot be denied that offsite optimisation - the process of building up links pointing towards your website - is just as essential. The reason why this process is important is because the system that Google uses to rank your website does not simply assess the content of your website and assign you a rank based on it. Among other things, it also takes the number of websites linking to yours into account, as well as the quality of those links. Google interprets a link from another website to yours as a vote for your website. Some pages are considered to be of more importance than others and the more important the page linking to you, the more weight Google gives to that particular link. Therefore, link-building is a vital part of any SEO campaign.

However, it is important to remember that the inbound links you establish must be coming from websites relevant to your own. A link between a fashion website ...
... and a travel website will not attract any relevant traffic to either party and will not be considered by Google when assigning your rank.

Fortunately, there are several effective methods that can be used in link-building. As well as establishing relevant links to your website, these techniques also raise brand awareness and generate unique visitors, another factor that helps with search engine rankings.

Some of the strategies used for link-building -

Article marketing -

Article marketing involves writing an article relevant to your industry and submitting it to online article websites. By keeping the content relevant to both your website and the ones you are uploading it to, you increase your chances of attracting more traffic to your website as well as improving it in the eyes of Google.

Press releases -

If you have something news-worthy to say, you can use a press release to do so. Press releases are similar to articles, in that their content needs to attract relevant attention. However, with a press release, you are trying to attract the attention of a journalist or a blogger who will pick up your story and give it more exposure. The headline of the press release needs to create interest, the summary must maintain interest and the main body must justify that interest.

Social media -

Social media involves exposing your brand using social networking websites such as Facebook or Twitter and social bookmarking sites such as Del.icio.us and Stumble Upon. Posting to relevant forums is also important, although it is wise to be cautious, as blatant advertising is often frowned upon in most forums.

If you doubt the worth of this aspect or the power of social networking, you may wish to consider the unlikely victor in the battle for the Christmas Number One. Shattering the four-year status quo, Heavy Metal band Rage Against the Machine beat X-Factor winner Joe McElderry to the coveted top spot thanks to a campaign formed by two people on Facebook. Additionally, social media is proven to supplement other SEO techniques. Statistics from comScore indicate that:

1. Consumers who have been exposed to a brand through social media and paid search are 2.8 times more likely to search for that brand's products.

2. Consumers exposed to a brand through are 2.4 times more likely to click on an organic listing for that brand.

3. The click-through rate (CTR) in paid search increases by 50% when consumers are exposed to both influenced social media and paid search.

Summary

In summary, offsite optimisation and onsite optimisation are both required to complement each other. Even if you establish a lot of backlinks, if the content on your website is poor, your listing will be poor. Equally, however interesting the content on your website may be, unless you draw attention to yourself with back linking, Google may still not notice your website.

The key thing to remember about link building is that you should not force the process. The most important factor is the content that you are writing, not where you are submitting it to. Make your content interesting and engaging and it will naturally gain momentum, spreading across the internet and creating inbound links.

About the Author:

4Ps Marketing is a http://www.4psmarketing.com/ that works alongside a wide range of industries. If you are looking for an experienced http://www.4psmarketing.com/, contact 4Ps Marketing to discuss your requirements.