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Social Media Marketing – Enhance Your Social Connect

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By Author: Mallikarjuna
Total Articles: 1
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Social Media marketing is a very important aspect of Digital Marketing. It encompasses all the marketing activities, done by the usage of Social Media Channels like Facebook, Linkedin, Twitter, Pinterest, Google+ etc.

The reason why social media platforms have become the preferred medium for online marketing is that they offers mass reach. A number of people from different professional backgrounds, demographics have their presence and spend considerable time on them. Going by the statistics, average time spent by the Indian users, on the internet daily is 3 hours. Just to elaborate, few more details:

- Facebook: As per latest stats, It has 112mn monthly active users in India, of which 90% are on mobile. About 56% of facebook users, view it more than once in a day and majority of users are in the age group 19-35 (almost 71%).
- Twitter: The micro blogging website boasts of approximately 22mn Indian users and about 22% of these users view it more than once in a day. 79% of users access it from mobile. Maximum number of users comes from the age group 18- 39.
- Linkedin : This professional social media ...
... platform claims to have over 30 mn users in India, with maximum user base in the 30-49 age bracket (31%). About 14% people access it more than once in a day.
Due to such large number of users, social media efforts can have lasting impacts. Infact, Social Media marketing can be used for various activities like:
- Brand and Product Awareness – These platforms are great for branding businesses and also, any new product launches can be done on social media first. The Brand/product information can be easily made available, in order to spread awareness.
- Sales / Promotions – These can be used to generate leads. For many businesses like ecommerce companies, the entire sales cycle occurs online except the delivery.
- Customer Education – Customers can be easily educated about the product and services, new products being launched through these platforms.
- Relationship Building through Customer Support and Feedback – Support and Feedback mechanism on social platforms is great because grievances can be attended almost instantly or within the set SLAs. Also, product improvements can be brought about, on the basis of any customer complaints.
- Offering Discounts, Privileges, Membership Schemes – Connecting to new and existing customers through discounts and schemes is easier.

As is evident from this, Social Media Platforms are a great platform for dissipating and sharing information and if exploited correctly, they can provide a great impetus to the businesses.

Digiedge, being a social media marketing company, always ensures that our clients reap out maximum benefits from Social Media Platforms. We see to it that our customers don’t miss out on such a powerful resource. We partner our customers for SUCCESS!!

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