Why Playing By The Rules Is Important For Public Perception

By Author: Akansh Malik
Total Articles: 67
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No one likes a dishonest firm or entity. It really is as simple as that. Of course no one is ever squeaky clean and everyone is liable to make mistakes, but even if you’re teetering on the edge, you should ensure you’re always on the right side of the law and public opinion. In a world when phone cameras can make or break your reputation and every layperson’s opinion can be broadcasted to the world, playing by the rules has become more important than ever.

Maintain your public image:
When you do something wrong, it effectively obliterates from public memory all the good things you may have done before that point. It can be frustrating but as they say, ‘the rules have been put in place for a reason’. When dealing in business, it is essential to comply with all the set regulations and keep everything as above-board as possible. When you have honest and upstanding employees and management, this is no longer too much of a challenge. Ensure that honesty and transparency are some of the values your company and its employees cherish. Any public advocacy ...
... /strong> your company or firm engages in should also emphasise the same. Of course, it is not enough to simply say these things. It must be put into regular practice

Further your public image:
A positive public image can be furthered by constant reinforcement of your strengths and exemplary behaviour when it comes to complying with regulations. While you should not make a big display of how you’re following rules, as it is something you are expected to do, your public advocacy campaign can always imply that you do. For example, if a new industry regulation has been set that requires you to change certain practices, you can make an announcement about the new practices to be put in place in compliance with the regulations. Let us say there exists a hypothetical situation wherein the minimum wage for Class IV employees has been increased. You can send out a press release detailing your plan of action in accordance with the new regulation and also include the other benefits you have always been providing your employees. This not only sets you up as a good firm to work for as your employees have already been enjoying benefits but also as one that actively works to comply with regulations.

Playing by the rules thus sets you up as an honest and upstanding enterprise and will let you maintain and further a positive public image.

About the Author

Akansh Malik is a reputation management consultant with more than six years of experience in public advocacy for prolific clients across the board. An avid blogger who is passionate about public relations, he loves to write about public advocacy campaigns.