Sos - How To Face A Media Storm And Survive

By Author: Akansh Malik
Total Articles: 67
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 We now live in a digital age where every individual is hooked into the internet. The ease of access has also now created a risk for brands and business. The media now has easier access to information and can hence increases the risk of any business being attacked by the media. From environmental disasters to product failures, the media can pick up on any news and sensationalize it. To avoid this, a business must try to have a plan of action as to how they wish to face the media storm and survive it. This must be done in an efficient manner as all the world is watching. One small step in the wrong direction can potentially raise havoc and in some cases the company itself may dissolve.
 
The best way to prepare for the media storm is to develop a plan. Media storms are a point where in a business has to adopt crisis communication in an attempt to survive in the market.
 
The crisis communication strategy should have:
A spokesperson or spokespersons should be trained in advance to handle the all communications with the media. The spokespersons will not only be representing the ...
... business but also become the face of the company during the crisis. Hence the individual chosen must be trained and also hold a significant position within the business.
 
A process of how to deal with the media must be set in place before a crisis even arises. This process will help any member of the business know how to speak to the media in the event of a crisis. The crisis communication team may not always be around and hence all employees of the business should have a basic plan on how to communicate in the case of questions or queries.
 
A few tips every business should keep in mind when dealing with a media storm and creating a crisis communication plan are:
 
A business should never run and hide when a crisis arises. Hoping that the problem will go away by simply avoiding it will not help. It is crucial for a business to opt for a proper crisis communication strategy to ensure that they ride out the media storm and survive it. The media will never avoid run with a good story and hence the business should always be prepared for such a crisis.
 
A business should focus on addressing their target audience and not simply the media. In the end it is crucial for any business to address their stakeholders which include their customers, employees, donors, etc. The key to surviving in the market after a media storm is to create a strong crisis communication plan and focus on addressing the most important stakeholders of the business.
 

About the Author
Akansh Malik writes this article detailing how a business can create an effective crisis communication plan. Along with hiring crisis management support, he believes that the business should also train certain high ranking officials as spokespersons. In this article he explains how crisis management services and the business can work together to avert a crisis and prevent losses.