The Need For Reputation Management In India Today

By Author: Akansh Malik
Total Articles: 67
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With the growing dependency on the internet by individuals and businesses, the access to a vast world of information has become extremely easy. It is this ease of access that has led to a rise in the need for online reputation management. The active media agencies both online and offline has made it easy for news to reach the consumer in a matter of minutes. Even regular customers can voice their experiences and opinions about business online free of charge.

This has created a real threat for businesses against negative comments and news. It is crucial for any business and even individuals to practice reputation management. Reputation management is the practice of influencing an individual’s or businesses reputation. Originally believed to fall under the category of public relations, reputation management in India looks at a larger scope. Both for individuals and businesses, their reputation plays a major role in their success in the world. Bad reviews or comments can ruin perceptions, break deals and even loose potential clients or contracts.

For example, imagine a company trying to land a deal with a major ...
... client. However, before closing the deal the client uses the internet to check up information on the company. After the first few links the client finds bad reviews about the company which were previously written by a disgruntled ex employee. These reviews showcase the company in a bad light and can cause the client to not go through with the deal.

All companies need to understand that with the growing power of social media, they have to actively take steps to ensure that their reputation remains pristine. Even a single bad comment or post can make the company lose hundreds of customers and potential clients as well. Reputation management is something which must be followed both on an internal or external level. Internally it focuses on attending to every employee needs and ensuring that they are satisfied and not overworked. Content employees ensure that no bad remarks or posts about the company are made by the employees themselves. This would include both current as well as past employees. On an external level reputation management is slightly more difficult.

Unlike the internal forces which are relatively controllable, external forces are much larger and hence it is virtually impossible to control them all. However, what companies can do is monitor it. Constant monitoring of one’s reputation can help reduce the potential damage caused by external reviews and posts. Every company must either conduct their own reputation management in India or hire a reputation management firm. Doing so will help them monitor and address any negative content present online about the company.

About the Author
Akansh Malik in this article offers his insights about the need for reputation management in India today. He talks about the potential threat the internet poses to businesses of any industry. He explains with examples the impact negative reviews online can affect a business’s day to day running. With the help of reputation management he believes any business can reduce the risk of being affected by negative reviews, comments and news.