The Modern Digital Marketing Strategy

By Author: Simon Watson
Total Articles: 1
Comment this article

Historically, marketing has been very much a one way conversation in that you preach to potential customers about how great your products or services are, in a brochure or website. The internet and social media in particular, has flipped this on its head.

What is equally important is how other people talk about your business. Customers will find out about your business through reviews, tweets, Facebook posts, blog comments and so on, so it's vital that you firstly understand this, and secondly are able to gain control and moderate it.

The best way of taking advantage of user-generated marketing is to provide an exceptional service to your clients so that they say nice things about you online. However, you will always get the odd negative comment which can be damaging, but you can limit the damage by responding positively to the comment. The public understand that no business is perfect and that some people will be dissatisfied, but as long as you deal with this professionally it's nothing to worry about.