Top 3 Digital Marketing Trends In 2016

By Author: Fruitbowl Digital
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Top 3 Digital Marketing Trends in 2016

The world of Digital Marketing is an ever-changing one, and as a person who is part of the industry, one needs to stay abreast with the latest happenings. The task can be taxing, but it can be an exciting one as well. As the new year gets into its stride, here are some of the trends that might dominate proceedings in the coming year.

1. Mobile marketing

If you thought your cellphones have already gained a lot of importance in your life, then think again, because things are about to go to the next level. With people spending so much time on smartphones, brands the world over have recognized their importance and are planning their strategies accordingly.

Mobile technology is going to be leveraged to an unprecedented scale. The era of precise and digestible chunks of content is about to take over. Since the tactic is a growing and evolving one, narrowing down on the best practices will take time.

2. Heightened targeting

With Facebook updating itself and increasingly providing newer tools for marketers, marketing campaigns are likely to become ...
... more and more targeted. A full-fledged consumer centric approach with an emphasis on hyper-personalization is the new mantra.

3. Use of Visual Influencers

Visual content had an immense impact in 2015. But in 2016, the stage is set for visual content to go ballistic. Add to that the growing reputations of niche content creators on mediums like YouTube and Instagram, has given rise to plenty of marketing opportunities. Brand tie-ups and consumer generated content will play a vital role going ahead .