How Memorable Cards Can Entice Guest To Attend

By Author: Krista White
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How Memorable Cards Can Entice Guest to Attend
Most people love getting invitations, more so when they are so unique or enticing that they make you want to attend the function soon. A memorable card will almost certainly entice guests to come. So how do you design yours so that you can enjoy a successful function? Here are a few simple tips:

What's the Occasion?

You know the occasion and why it's special to you. Now you need to think of why people would set aside time to attend and travel to your function. What would make it special for them too? What type of function is it and what's the occasion? If there is a strong personal connection then you can emphasize the personal relationship and share with the person you're inviting just how much it means to you for them to attend. If it's a more corporate function and you are inviting people out of social or business obligation, it makes things a little harder, meaning simply that you need to get a little more creative. Think if there is an element of status to your event, a VIP that will be attending, a product that will be unveiled, or something special that ...
... you can bring into the mix.

Matching Your Ideas to the Event

With weddings, social and holiday events, there are many themes that can be used to good effect. To add an element of uniqueness, you can select your own color scheme, card type or print font. In the overall design, you could add a traditional, modern, eco-friendly or personal style to the invitation. Then match your color scheme to fit with the type of design that you select. For a corporate function, there is probably a specific objective around which the event will be coordinated. The key to remember here is that skillfully tying in the design of the card to the theme of the event creates a sense of expectancy. Your aim should be to give the person who receives the invite a small glimpse into what the event will be like without giving too much away, thus enticing them to attend.

Common Design Pitfalls

Basic marketing principles can be applied to invitation design to make it more effective. Remember that the event is not just about you. Make your guests feel special, wanted and valued, and they will naturally want to attend. Subtly through creative design and wording, communicate that it's an event worth attending. Often if people see that you have gone to a lot of effort with the invitation card, they naturally assume that it will be a fabulous event and therefore be enticed to attend. Unless you know the people who are receiving the invite very well, avoid off-the-wall wording or designs that are overly cutting edge. If your invitation is perceived to be strange or even mildly offensive, people will be less likely to attend. Another pitfall to try to avoid is being overly creative. If recipients cannot decipher what the function is about, they may be nervous about attending because they do not know what to expect at the event.

Making Your Cards Memorable

The most important aspect of an invitation is to personalize it. This could be on the envelope, the actual invitation or both. Be clear if it is an invitation for just one person or includes their partner, spouse or family as well. This will avoid possible embarrassments when they RSVP. The event details are an important part of the card. Keep the wording short and simple. Also ensure that the wording ties in with the style and theme of your event and invitation. Appeal to the interests or special relationship with the people you are inviting. Let the wording portray, without being fake, how much it means to you that they attend. You can sometimes include gimmicks that tie in with your theme. For example, for a destination wedding that's on a tropical island, you could include a pair of sunglasses with the invite. For a Christmas party, add in a Christmas tree decoration for effect.

Sourcing Creative Ideas

You could spend hours doodling on a sketch pad or you could simply browse the web and use the expertise of creative designers. There are many templates, color themes, and unique ideas available from different service providers. In this way, you can also compare costs, delivery times and different designs before selecting what you want. Most times if you send through a query, a designer can provide you with more than one option for you to choose from. It's a quick and efficient way to create your invitation cards.
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At RSVP etc. Invitations, discount wedding invitations are our specialty. We offer hundreds of the same wedding invitations as top name-brand companies at highly discounted prices.