No Lie For True Religion

By Author: darveys
Total Articles: 38
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True religion was born in 2002 year as denim oriented brand, which made it to number two spot on the U.S. Premium denim market by 2010. It is an American clothing company and was established by Jeff Lubell and Kym Gold. The luxury brand sells what is known as ‘premium denim’ which is handmade in the United States itself. True Religion has around 900 signed ‘boutiques’ and speciality stores as far as in fifty countries on six continents. The products are also purchasable at major departmental stores like Bloomindales, Nordstrom, Saks 5th Ave, as well as many others.

Though it is relatively a new company yet taken denim in a new direction. And in less than three years the company has capitalized on the contemporary Hollywood trends and narrowed their target market to the likes of rich people, celebrities and high fashion comment board that don’t appear to be dismal about the idea of forking out $400 for a pair of jeans.

Currently, True Religion’s strategy is through variety of their product through stature, brand image and experimentation. For both men as well as women, they have entrenched a ...
... quality commodity with modern trendsetting lines and offering impeccable attention to accessory, appealing directly to their target market and putting their products atop their competitors.

The high end fashion denim industry of True Religion equally for both the genders is fairly young, but has proved itself by making way through the prelude stage and paving into the growth stage of the industry life cycle and rampant progress which is quite evident in this brand’s clothing for ladies and gentlemen. Consumers are more tend to be inclined and willing to pay such a high premium for the differentiation of these articles because they are the current most modish merchandise available.

The collections for men include Russel Westbrook, Detailed in Gold, Super T stitch, Hand Picked, Extended sizes; jeans are straight leg, slim, skinny and boot cut; alongside there are also bottom wear, tops, active wear, outerwear and accessories. Whereas the women section carries Joan Smalls True Religion, The Runway, Detailed in Gold, Locals only, Hand Picked; jeans- supper skinny, skinny, straight leg, boot cut, flare, boyfriend; bottoms- shorts and skirts and pants; tops- tees, shirts, hoodies, tanks; active wear- active tops and bottoms and outerwear.

True Religion has become synonymous with quality craftsmanship and bold style designed to rock.