Something About Experimental Marketing

By Author: scollinsevan
Total Articles: 15
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Around the world, if you ask a question to a business man, what is your business secret they told that if your is purchased by twenty people out of hundred, how to sell the product to remaining eight people, this is called market strategies. When the technology made the world as a global village, the marketing companies are growing day by day. The recruitments in marketing filed anonymously getting high.

In a world where consumers are growing more and more indifferent or cynical towards advertising, marketers are faced with the challenge of finding new ways to capture the attention of their audience. A current trend in the efforts to try out different techniques is experiential marketing. This relatively new approach to winning consumers is based around the idea that the target audience should be involved in an active experience of brand values. Rather than put out print or TV adverts, which marketers hope will be passively consumed, they create a brand environment in a public space and involve potential consumers by asking them to take part in an activity. For example, at a sports match interval, a goal area covered ...
... in a brand name might be set up and people will be asked if they want to win a free gift by trying to shoot a goal. Or, in a nightclub, a drinks company might sponsor an exclusive area and give out samples of their drink in a luxurious setting. The idea is always roughly the same: if a consumer actively feels positive emotions in association with a brand then they are more likely to develop loyalty to it.

More and more businesses large and small are understanding the new media landscape and finding ways to connect through the creation of brand experiences. Smart brands are turning to the acquisition-through-experience model. Experiential methodology is driving strategies and tactics for brands in an increasingly hyper saturated and hyper fragmented marketplace.

Whatever the methodology, it's increasingly clear that customers desperately want goods and services, communications and marketing campaigns that dazzle their senses, touch their hearts, and stimulate their minds-delivering a positive experience they will remember. Companies that can deliver such experiences when and where their customers want them are the ones that will succeed in today's global marketplace. Businesses will live or die not by the attributes they promise but by the brand experiences and value they offer customers at every touch point.

Experiential marketing can be carried out through a range of activities, such as exhibitions, road shows, ambient and in-store advertising, free product sampling and sponsorship and is an increasingly popular form of brand marketing for drinks, retail brands and fast-moving consumer goods.

If you're looking to develop experiential marketing activity, there are a number of experiential marketing agencies that can advise you on setting up live events, product sampling, road shows and ambient activity. The Direct Marketing Association has set up an Experiential Marketing Committee to provide best practice and research.

To know more about the Experiential marketing, public stunts, ambient media agency, brand activation agency, live brand experience etc, please visit our website http://www.blazinstar.co.uk/