How To Choose The Right Outdoor Flag Or Banner System For Your Business

By Author: Matthew Cummins
Total Articles: 4717
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Selecting a banner for your business or event can sound like a simple concept, until you realise how many different types there are out there. With the variety of styles available including teardrop banners, feather banners, feather flags, bowhead banners, beach banners and many more, it can all get very confusing. And that doesn’t even include more traditional banner types like standard vinyl banners and many different types of flags!

With so many choices it is important to arm yourself with an understanding of the differences between different banner types, so that you can make an informed decision on the right banner for your requirements.

Before we start it’s worth noting that there is very little standard terminology in the industry, and some people will use completely different names for the exact same thing. So make sure you see a photo of what you are looking to purchase before going ahead based on a description. For reference photos of the styles this article refers to visit our website listed in the resource box of this article.

The banners we are referring to ...
... here are generally all based on a flexible pole system, one version of which is called a Uni-Pole. This bends and flexes and is held into shape by the way the banner is sewn.

The “No Wind” option.
One of the most popular banner styles is the teardrop banner. This banner is based on a tear drop shaped graphic, with the pole curving up and over the banner. The main selling point of these banners is that they reman taunt and display the graphic even with no wind at all. However while they will move in the wind, they lack the flapping movement of other banner and flag types. These are available in both single or double sided versions, with the single sided versions featuring a 95% mirror reverse bleedthrough (ie the design can be seen in revise on the back, through the fabric.

The “Some Wind” option
Feather flags (also known as bowhead banners) are another very popular outdoor banner style. They utilise their height advantage to allow for added exposure. Like teardrop banners they are available in single sided (95% bleedthrough) and true double sided versions. Feather flags are still visible without any wind at all; however they do tend to hang a little, and display an eye catching flapping motion

The “Lots of Wind” option.
Beach banners use the same hardware as the two banner types above. For much more than the beach, they are an ideal choice in any situation with a lot of wind, where they will flap in a great eye catching manner. With this banner style the pole sticks almost straight up, and the banner starts to look a little like a lifeless flag when there is no wind †the trade off for having such an eye catching item in windy conditions. Unlike the above styles there is no double sided option as the banner is made from one piece of fabric.

Selecting a the right style of banner for your situation is the first step. From there you will need to consider the type of hardware you need (a pole for soft ground, feet for hard ground), as well as the size you require, which your banner supplier can assist with. Remember also when selecting a supplier that some products will be manufactured to a higher standard than others, so ensure your supplier’s product is of the quality you require.
About Author:
Global Advertising Products is one of Australia's leading suppliers of Promotional Products, with a speciality in Banners and Flags. Our website can be viewed at www.adproducts.com.au