The Recipe For A Great Menu Board

By Author: Lindsey Schroeder
Total Articles: 19
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We live in a fast-paced world where everyone always seems to be in a hurry, so it is no wonder fast food has become a staple in most people's lifestyles. Presently, restaurants are trying every option they can to keep their business afloat during these tough economic times. Healthier menu options, gourmet drinks, and value items are just a few things that can draw in customers. Once the customer gets to the restaurant, the best way to make a good impression is with an eye-catching menu board. A menu board is like a handshake in the restaurant world. It is the first thing customers see as they arrive and it is what ultimately reels them in or pushes them away. To be a successful restaurant business, a good menu board is the first step toward success. So what makes a good menu board?

Aesthetics

Many people respond well to eye-catching visuals. Colors and graphics are the first things customers will notice about your menu board, and including mouthwatering, quality images of menu items is the best way to give customers an idea of what satisfaction you have to offer their appetite. If the burger looks delicious in ...
... the picture, chances are customers will order it. Pictures of logos can be helpful as well, especially when it comes to the drinks. Do you serve Coca-Cola or Pepsi products? Let your customers know that.

Clarity

You want your customers to have as little questions as possible when they step up to the counter or approach the drive-thru. For that to happen, the choices need to be clear on the menu board as to what exactly is offered and what is included with each item,. The prices of the items should be clearly visible, as well, so that the customer knows how much money they are going to spend. Categories on the board are very helpful when customers are looking for something specific. Since most people don't have a whole lot of time to spend making up their mind, it is important for everything to be clearly and accurately marked, categorized, and priced.

Variety

Mix up your restaurant with a few different types of menu boards. Many drive-thrus these days have what is called a preview board, which is a menu board that displays the main menu items (combos, for example) on a smaller board at the beginning of the drive-thru before the customer gets to the main menu board where their order is taken. If your restaurant is not a drive-thru, you can still take advantage of a preview board near your entrance to show specials or promote new items that you might not want to change on your main board.

With over fifty years of experience in exterior and interior signage, Order Matic has a solution for you. Their Drive-Thru System provides your customers with a sleek and functional menu board for any drive-thru application. The unit is designed for maximum structural integrity, while still allowing you a variety of visual options in terms of colors and graphic layouts. Order-Matic also offers additional exterior and interior signage solutions. If you are looking to spice up your business with a sleek new menu board, Order-Matic is the place to go. Visit www.ordermatic.com to improve your restaurant today!

Lindsey Schroeder Menu Board Spice Up Your Restaurant Business With A Great Menu Board