Why Google Adwords Is Crucial In Your Online Marketing Strategy

By Author: Rey Furre
Total Articles: 2
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Whenever you use Google search, you will see two types of results. One, organic, which are in the center of the screen. And others are inorganic or advertisements which appear on the right hand side or the top of the screen. Google AdWords is the tool used for placing these advertisements.

How does Google AdWords work?
In simple terms, Google AdWords works on a bidding basis where people place bids on keywords. Position of ads on Google are based on two parameters: bids and quality score of ads.

For example, if you are in the business of selling apparel, you will be placing bids on apparel related keywords. However, you will not be the only one bidding on those keywords. Chances are your competition will also bid on the same keywords. Based on bids and the quality scores of the two bidders, Google will determine the position of ads.

Features of Google AdWords:

Advertise to a local or global audience
Google AdWords provides you with an option to choose the location where your ads will be displayed. For example, if you want your ads to be displayed only to people in Norway, Google AdWords ...
... allows you to do so. You also have the option of showing your ad to anyone across the globe.

Target people at the right time
The best part about Google AdWords is its targeting. Unlike traditional advertising, where you have no control over who sees your advertisement, with Google AdWords your ad is shown only to those people who are searching for your products & services. This ensures better return on investment.

Pay only for click
In Google AdWords, you only pay if someone clicks on your advertisement, which again ensures better return on investment. Also, you can start off with very small budgets.

Campaign options:

Search Network:

These ads are shown whenever anyone searches for your keyword, across Google’s entire search network, which includes Google search, shopping, Google Maps, Google Play, etc.

Display Network:
Apart from its own network, Google allows other websites to become a part of its display network. These websites let out empty spaces on their webpages to Google. In turn, Google makes these spaces available for bidding.

Analysis in Google AdWords

At Webkonsepter, We have a large Certified Team of Google AdWords professionals.

Google AdWords provides detailed options to analyze your ad performance, including things like:

Number of times your ads were clicked
Number of times people saw your ad
Money spent on specific keywords/ad campaigns
Cost per click (Maximum/Average)
Conversions of keywords and conversion rate

These are only some examples of statistics; Google AdWords provides much more detailed insights on your ads. These details help in analyzing which keywords or which ads are working and which are not.

Conclusion:

In conclusion, Google AdWords is a highly effective tool for generating new business. Given its reach and potential, no business can afford to ignore Google AdWords. However, Google AdWords is a highly complex tool, and cannot be operated without technical expertise.

At Webkonsepter, we have a large team of Google-certified AdWords professionals.