Viral Email Marketing Tips For Super Traffic

By Author: Anderson Card
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Viral Email Marketing Tips For Super Traffic

Marketing is all about getting a message to the maximum number of consumers within the shortest possible time and with the least cost. In the twentieth century Internet has evolved as one of the most powerful tools of marketing. An important facet of this evolution has been Viral Email marketing.

The most obvious question is ‘ What is Viral Email Marketing?'. Viral Email marketing describes any strategy that encourages individuals to pass on a marketing message to others through Email, creating the potential for exponential growth in the message's exposure. The most notable example that springs to our mind is ‘Hotmail'. Hotmail was the first company to offer free web based e-mail services. In the bottom of every e-mail sent using hotmail the tag line Get your private free e-mail at http://www.hotmail.com was added. So every Email sent using hotmail acted as an advertisement which ensured the exponential growth in hotmail users.

The above example underlines the power and potential of ‘Viral ...
... Email Marketing'. The next question is how to make Viral Email marketing an effective tool in this age of super traffic in the world of internet. Given below are some tips which for sure will enhance the effectiveness of Viral Email Marketing.

Use an already existing network: This saves a lot of time in doing groundwork and as an extension of this we achieve cost savings too. Social networks on the web like orkut and face book have witnessed exponential growth of late. Usage of these pre-existing online social networks will help one to popularize their products or services quickly and cost effectively. Usage of affiliate programming is a well-warranted strategy to exploit these online social networks.

Motivate to forward the Email: The Viral Email recipient must be sufficiently motivated to forward the Email further. This can be done by suitably rewarding the person who gives you the maximum exposure (who has forwarded the email to most recipients). This also breeds loyalty to your product or service.

KISS: Keep it short and simple. As this strategy uses Email as its marketing tool we have to ensure that the advertisement or the marketing message is clear and concise. The subject of the Email is always more important than the advertisement so in no situation must the advertisement message be longer than a line. Usage of buttons in the bottom of the mail, which opens a new window leading to your website is highly recommended.

Usage of proper tracking tool: It is imperative that you use the right software to keep a track of the number of times the email is forwarded and whether that referral resulted in a new subscriber to the list. Sophisticated email marketing software solutions enable you to embed customized "forward to a friend" and "subscribe now" links within an email campaign, which helps in achieving the above objective. SO use the proper software.

Brand Logo: Include your logo and name consistently in all viral email marketing

Vary placement of the "call to forward" in your emails: Don't always place your "call to forward" button in the same place or your readers will develop "forward link blindness" and stop seeing/using your link. Experiment with different colours, sizes and placement of your "call to forward" link to maximize forwarding.

Online marketing service has developed in to a huge industry where cut throat competition is the order of the day. Effective and efficient use of various marketing strategies like viral Email Marketing can be that small spark which ignites the rocket to fortune 500.

Author Bio:

Written by Andrew Stephens, CEO and Founder of AJS Promotional Media, a Web Development Firm in Cincinnati, Ohio.