How To Get High Ranking In Local, Natural, And Sponsored Google Results

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How to Get High Ranking in Local, Natural, and Sponsored Google Results

Natural and sponsored Google search results.

Natural Google results are those that appear on the left hand side of the screen. These are generally considered to be more effective that local results.

Sponsored Google search tools are ad words and ad sense. The Google Ad words program is a form of paid advertising. You pay to have your ads displayed in sponsored Google search results and/or on randomly chosen relevant websites. Ad sense Program allows you to display Google ads on your website and get revenues from advertisers.

Some tips for search optimization in case of both Natural and Sponsored Search optimisation are

The first step towards getting a high rank is the selection of the proper keyword. Use tools like Google's Keyword Tooland Insights for Search to find the most appropriate keyword. Make sure you're developing individual pages centred on what people are looking for, using the language they use.
Use high-demand ...
... keywords which accurately describe your content, especially in page titles, section headings, and in URLs. If you have lots of images or interactive graphics, make sure your most important content appears in text too, because the Googlebot doesn't read images.
Use accurate and unique page titles: A lot depends on your page title. The tag should be placed within the tag of the HTML document. Ideally, you should create a unique title for each page on your site.
Your site should be constructed in such a way that navigation is made very easy.
Know your target audience. It is imperative that you know your target audience and you plan accordingly. This will help you to improve the design and content of your website

Local search

Google will show a local result if a region name is in a keyword search, and if it's clearly a locally-focused business. Some tips to boost your local search ranking are:

Google has webmaster logins. You will need to register first.
Add/edit your listing on Google by following the instructions in Google.com/local/add. You need to make sure that your business address is correct
Reviews form a important part of local listings. Higher the number of reviews higher will be the ranking so go to your listing on each search engine and find the 'write a review' and request your clients to leave a review.
You need to get your site listed and categorized in the third-party directories the major search engines use to inform their local search rankings like Yelp.com, SuperPages, YellowPages.com, and a host of others.
Make sure your address appears in at least a few places on your site, as crawlable text. Also make sure your city name shows up in key places like title tags and headings here and there and that you've got a good, crawlable contact us page with all your information on it.
It is always better to consult an expert in the SEO field before taking any concrete steps. Companies like Cincinnati SEO Services offer expert solutions.

Author Bio:

Written by Andrew Stephens, CEO and Founder of AJS Promotional Media, a Web Development Firm in Cincinnati, Ohio.