Benefits Of Using Google Analytics

By Author: Five Rivers
Total Articles: 14
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Analytics is a free tool from Google, and is used to provide detailed analysis about the ways in which visitors interact with a website.

BENEFITS OF ANALYSING WEBSITE TRAFFIC

If you’re not already using Analytics, how are you determining what marketing methods are working? Are your Social Media posts paying dividends? If you’re paying a marketing company, how can you measure their success? Google Analytics is one of the best ways to identify whether your money is being well spent, as it empowers you with insights of your website’s performance.

• Visitors to your website – Discover user demographics, such as location, age, interests

• What They Do When They Visit Website - Learn how long users stay on the website, the most popular pages, the last page they view before leaving, and the average time spent on the website

• Most Popular Visiting Times – Get a clear overview of the time of day that the website attracts most visitors. This can help determine at what times you should publish your social posts.

• How users found you – ...
... What triggered them to be able to see your website? Was it was through social networks (Twitter, Facebook, LinkedIn, etc.), Search Engines (Bing, Yahoo, Google etc.), business directory referrals, or from some other website link?

• User interaction with website content- What is the behaviour flow of users after they land on the site? Have you provided them sufficient encouragement to click through to other pages to help increase engagement and likelihood of contacting you?

• Fine tune your website content - This freemium web analytics service helps you to optimise your website to obtain a higher conversion rate. Once you have attracted visitors to the website, you need to make sure they have a reason to stay, and a reason to purchase either a product or a service. Make sure your navigation encourages that.

If you are looking for an effective tool that can help you to track and report web traffic, user behavior, and a multitude of other statistics related to your business, then it’s imperative that you request and add a Google Analytics code to your website. For a better understanding of how it works and what to track, and for bespoke Digital Marketing campaigns, contact Five Rivers to discuss which marketing methods would work best for your business, and why. For more information, please visit www.fiverivers.net, or dial 0203 397 7545.