Insurance Leads - What Should You Look For?

By Author: palmahein
Total Articles: 16
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An insurance agent in today's internet market has numerous options to generate insurance leads. There are scores of companies that offer their services to find insurance leads that an agent can work to culminate in an insurance sale. On the other hand, as consumers also have it easy to get and compare quotes online, agents have to be more proactive in getting clients who will buy insurance through them. Buying leads is one of the most effective and proven methods of lead generation today. Though it costs money agents prefer to go with this method because it ultimately gets them regular, reliable business and saves time. In this business time saved is equal to money earned because after all the same time can be spent profitably in convincing prospects to buy insurance.

Are you an insurance agent looking to increase your customer base or new to the industry looking to start your business from ground up? Getting good leads could be the best starting point for you. As there are many services that are out to give unreliable leads you need to be careful and do your home work well before going with a company. Your fellow ...
... agents might be able to recommend a good insurance leads generation service for you. But there are few things to watch out for - some agents may not be willing to reveal a good service, some might not be able to work good leads and end up blaming their service and so on.

For a start you can ask the lead generation service provider how they generate the insurance leads. There are methods like paid search, using their own websites - for organic search as well as through affiliate programs and so on. Just ensure that their method is logical and result oriented. You should get all your leads with proper details that you can use to work them easily. Usually lead delivery websites will have samples or you could ask for samples to determine if enough details are being provided on the leads. A company that discounts leads that are bogus can be an attractive proposition. You will need a steady stream of insurance leads that are reliable and a high volume is likely to get you more hits. But at the same time a few leads are also acceptable if they are all high quality.

Shared insurance leads can also be turned to your advantage - you could choose companies that have a 4 to 5 as average number of agents per lead and a maximum of up to 8 agents per lead so that the competition can be within operating limits. Some companies offer their own lead filters that help you get winning insurance leads though this usually costs more. Another crucial aspect to check is when and how you get your leads. Ideally you should get leads at real time so that you can be one-up on your competition and getting them on e-mail, text messages and/ or directly to your quote platform.

The insurance leads you pursue should be genuine and should have a good hit rate - that is you should be able to convert a substantial number of them into your customers.