Why Responsive Web Design Is Necessary For Seo As Per Google Norms?

By Author: Aleedex
Total Articles: 1
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Responsive Web Design is the process of converting a website in such a format that it can be accessed from different devices such as: desktop, laptop, smartphones, tablets, etc. Apart from Desktop and laptops the population is using the search on the internet with other devices also. Therefore the focus is on multi- platform usability of a web site which offers viewing experience to the user across many devices and screen sizes. The site designed with RWD adapts the layout to the viewing of the site by using fluid, proportion based grids, flexible images etc.
RWD is necessary for SEO as per the norms mentioned by the google into it new update. For this google launched a new service to analyses your website whether it is responsive or not in his standards. It also helps in generating the traffic on the website. If the website is not mobile-friendly site, then the user will not access the site from the devices other than desktop. Every time he wants to access the site he needs a desktop. The website designed with RWD allows a user to access the website from every platform which increases the traffic on the website.
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... everyone working in SEO works as per the Google norms. Responsive web design is necessary for the SEO as it is suggested by Google. Google’s algorithm has now places a lot of weight on user experience. Google recently introduces its new algorithm that is “Mobilegeddon”. It is the mobile-friendly ranking algorithm which gives a boost to the mobile friendly pages. Therefore now it is necessary to have a RWB so that Google can crawl your website and also it is necessary for SEO.
Following are the benefits of responsive design is necessary for SEO:-
 It is recommended by Google: study says that Google loves response design. It has been suggested RWD which optimizes the web design, which helps in improving the SEO. Google will reward your site with a higher placement id you improve the user’s experience on your site.
 The site designed with RWD needs only one site for different devices. This helps in managing the work of SEO as only one site is there. It reduces the challenge of having separate mobile site and focus on one site and this will improve the SEO of your site.
 RWD helps in increases the local ranking and mobile search ranking of your site. More and more people are searching the local business and places from their mobile devices. If the website is not is not designed with RWD then the user will not prefer your site. Therefore, it is necessary for a website to be designed as a RWD for increasing the local traffic. And this is also having a positive effect on SEO
 This risk of duplicity is reduced. If the website is designed with RWD, there is only one site of all the devices. Now we are not working on 2 sites that is one for the website and one for the mobile. The risk duplicity of the content is reduced as we are working on only one site.
 RWD makes link building strong. The absence of multiple URLs for the same page helps in non-dilution of page rank and the back-end profile for both mobile and desktop remains the same making it stronger and user effective.

The above point gives the answer to the question why responsive web design is necessary for SEO. Google is dominating in search. We have to listen to what Google says and what Google wants. Google works for the user benefit, therefore the mobile-friendly websites are suggested by Google. Responsive web design is necessary to increase the search engine ranking of the website.