How To Market A New Product?

By Author: Vijay Koragappa Shetty
Total Articles: 2542
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When you have manufactured a new product do not think of creating sales and profit over night. It does take a lot of efforts in terms of marketing the product well and in offering quality services. Post sales marketing is also important which is often forgotten by the business owners. Always, remember that when you are setting up something new start on a small scale and then build it big. With a smaller set up the risk is lower and there is lower amount invested. You will not be able to bear the losses of a bigger set up.

Set up a sale plan! It is vital to define your market as accurately as possible so that you have a deeper understanding of exactly who you're selling to. Understanding your target audience is important. Try and analyse what products they already carry and how yours will fit in. Don't waste your time pitching to a retailer who's unlikely to carry your product. Take your time and carefully plan your approach prior to announcing your product launch. How do you plan to make the sale? Think over this and you may say you'll sell direct-to-consumer through a website or via craft shows, for instance. Or this ...
... part of the plan may include activities like developing a sell sheet to send to independent retail stores. A complete R&d of the competitors is essential to compete with them. You must understand the features of their products and services before you decide to compete with them. Provide something unique and different from them so that you have your own USP(Unique Sales proposition).This helps you to brand your product well.

One important thing to remember is...be persistent. If you don't receive an answer, keep trying to get in touch. It is important to collect the feed back of your consumers as it makes them feel valued and their responses count. This is important to stay in the competitive market where business men are competing with each other. It is difficult to remain on top in a market which is swamped with existing products. It is important to distinguish your products from the others in the market.

Sparking curiosity among target audience becomes important to generate business. This can help ignite a word of mouth campaign in the market place. Before you decide to launch your product publicise it. Similar strategy is used by the movie producers to generate curiosity among viewers. Film clips and trailers are used to promote the movie before it is actually seen on the theatre screens.

Vijay Koragappa Shetty, Expert Author, Platinum Status. Get information on Manufacturers directory: Manufacturers IndiaAnd: Gear Manufacturers India