Put Your App In Right App Store Category

By Author: Molly Mo
Total Articles: 63
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It is important to put your app in the right category, this will be a major factor of app store optimization and increasing app downloading. Putting your app in the proper category can provide certain advantages. In this post, we will explore why you should give careful thought to how you categorize your app and give you an easy way to reference all the available App Store Category Definitions.

For many apps, there is only one obvious primary and secondary category. For other apps, there is some room for debate. Before we get started, remember that Apple reviews the chosen categories of every app submission to see that they do indeed match what the app does. So if you try to slip your app into another category that it is obviously not suited, for whatever reason, your app will be rejected.

In addition, don’t forget to list a secondary category, whenever possible. Of the two, your primary category should be the more accurate description of your app. Having your app in two categories maximizes the possibility of discovering your app.

One way you could do to choose your app proper category is to take ...
... a look at your leaderboard for the categories you are considering. The less competitive category should be easier to rank for and therefore be preferable. If you want to confirm which category is less competitive, we can get a quick idea by looking at the apps that are #1 and #50 for those lists. Doing this will not only give us an idea of how the best app in that category is doing, but will also show us the overall strength of the category. In order to get a more detailed look for app store seo, you will have to go through the rankings more closely.

Of course, this is not a fail-proof method, but it does give you a good idea of which category is less competitive and therefore easier to rank in. Just like with choosing keywords, relevance should take priority over competition metrics. But given similar relevance, referencing our Leaderboard will give you a more accurate indication of which category is less competitive because it takes into account more inputs than the Apple Top Charts.

If you have the luxury of choosing between several different categories for your primary and secondary categories, check out our Leaderboard to see which categories are equally relevant, but least competitive and use those first. Less competition means that you have a better chance of getting into Apple’s Top Charts rankings and our Leaderboard, which is free advertising for your app. Make no mistake, it is tough to get on these charts, but being in the right category can help a lot.As always, be sure to track and test your aso services change. That is the only way to tell if your changes are having a positive effect on your download.

We do hope what we talked here can provide some inspiration for your app store optimization service. And provide more downloading for your app.