Google Adwords Training In Bangalore

By Author: nidm
Total Articles: 2
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Weekend Classes

Class – 1 SEM(Search Engine Marketing)
Introduction to SEM
Organic Vs Inorganic Searches
What is PPC (Pay Per Click)
Benefits and Importance of PPC
Setting up a Google Adwords account

Class – 3 PPC Campaign Setup

Setting Up a New Campaign
Campaign Name
Search Network
Display Devices
Location
Bidding & Budget
Class – 2 Adwords Keys
Impressions
CTR(Click Through Rate)
CPC(Cost Per Click)
PPC Advertising Routing
Destination URL
Display URL
Quality Score
Class – 4 Ad Groups & Ads

Create an Ad Group
Create an Ad
Ads Preview
Class – 5 Keywords
Keyword Research
Types of keywords
Keyword Selection
Add keywords to Ad Groups
Diagnose Keywords
Class – 6 Quality Score
Understand Quality Score
Improve your ad quality
How Does Google Determine Which Ad is shown where
How Does Google Determine What You Pay
Class – 7 Tools & Analysis
Change History
...
... Google Analytics
Keyword Tool
Traffic Estimator
Placement Tool
Ad Preview and Diagnose
Class – 8 Landing Page
Landing Page for PPC
Importance of landing page
landing page Vs. Ads
Landing Page Optimization
Class – 9 Budget & Bidding
Budget per day
Display of results within the specific time frame (selection of time)
Changing Budget as per requirements
Concept of Bidding
Effects of Quality Score on Bids
Google Automated Bids
Class – 10 PPC Reporting
Keywords Performance Report
Campaign Performance Report
Ad Group Performance Report
Ad Performance Report