App Screenshots: Make The Great First Impression

By Author: Molly Mo
Total Articles: 62
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Why do people download an app? If you are an app developer, may have think over this question for many times. Typically, a user will search the App Store with a keyword for the type of app they want. Then they will see the search results, one at a time, starting with the app that ranks first and going on to the next one. From there, users will primarily look at the icon, screenshots and the ratings. If the app is highly rated, is the screenshot visually appealing? Does it look and feel like a quality app? All these issues will be thought by the users. That’s why app store optimization service is so important, and today what we decide to introduce is about how to make the great first impression by making a great screenshot for app.

We might only have one chance to attract a person to download the app we create, if they do to next app from the search result, usually they will not come back again, so need to catch their attention as soon as possible.

The App store allows us to upload five screenshots of the app, take advantage of this for aso services, be sure to use every single one. Each of them will be an opportunity ...
... to influence a potential customers. Even if your app does something that all the other apps do, that function may get lost in the app description. If someone can quickly see a visual representation of that benefit, it may be all the reason they need to tap the install button. Take advantage of this opportunity. Also keep in mind that you can add some simple text or additional graphics to your screenshots to drive home the benefits of your app store seo.

Some App only have one screenshot, it will be hard for users to understand what this app is used for by looking at the single screenshot, when you decide to use the screenshot to describe your app better, it will be better if you can think about the reason why people will download an app and how you can illustrate it with a picture. It is important to make the text much bigger and in a contrasting color, it would go a long way to showing people what it does, at a glance. A great app screenshot should showcase the beautiful graphics of the topic. We should always ask ourselves these questions:

What is the primary outcome that someone will achieve by using your app?
Is there something that sets your app apart from the rest of the apps in your space?
If you have a game, why is your game so fun?
How will your app make the user look smarter to their friends?

Hope what we talked today will given you some actionable ways to increase the download of your app by optimizing the screenshots of app store optimization. Remember to appeal to both the emotional and logical reasons to install your app.