Need To Avoid Some Mistakes When Naming App

By Author: Molly Mo
Total Articles: 63
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When you create an App, you can not wait to name it. It can be a lot of fun, but it can also be frustrating because there are so many different things to consider. But there are still some arts need to follow, or we can say there are some mistakes we can avoid for app store optimization when choosing the app name.

Before you name your app, take the time to do your research and figure out what people are searching for and what keywords highly download apps in your niche are using. If possible, also figure out keywords that are searched for but not used often, and include them in your keyword list. There is a 255 character limit for the App Name field in iTunes Connect, and while you shouldn’t use that as an excuse to stuff every keyword you can find into that field, you should use it as an opportunity to insert a few carefully chosen, and contextual keywords. This is one of the most important and overlooked ways to get more downloads. So do not optimize app name for keywords.

Be sure to check trademarks before going forward with naming your new app. This might seem like an obvious thing, but when you want to get ...
... your app noticed quickly, calling it ‘iPhoneNoteTaker’ might sound like a good idea. Consider carefully and do your research, so you don’t get sued. Finally, using a hard to spell name or taking out all the vowels from a name might seem cool, but it will make your app that much harder to find. It is a good way to create a brandable name, but it can make it hard for people to remember, search for and tell their friends about. Try to find the balance and better aso services.

While we are on the topic, be sure that your App Name and Bundle Display Name have continuity. When someone decides to download your app after seeing your description on the App Store, they should be able to remember why they downloaded your app, when they see the icon on their iPhone or iPad. If they do not remember what your app is for, they probably won't use it and will likely delete it.

Since a website and social media will probably be a big part of your marketing efforts, you should take into consideration the availability of the corresponding domain name and social media accounts for your app. Secure these assets before you decide to move forward with the app name. To quickly figure out how which social media accounts are available for your name. If it is difficult to get the domain and social media names you want, consider adding ‘app’ to the end of the name you want. Make them all the same to keep the branding consistent.

As we mentioned before, there is a 255 character limit for your App Name. However, only about 25 of those characters show up in search. Therefore, you should concentrate on putting your most descriptive words at the beginning of your name. Notice that the Notability app name tells someone, in the first 25 characters, that it is an app for taking notes. When it comes to your Bundle Display Name, you should keep it to 11 characters or less. You may be able to get away with a couple more characters, depending on which characters you use and capitalization, but be sure to test it first, if you are not sure. If you make it too long, the ellipsis will show up, and that just looks bad.

We hope these will help you avoid these mistakes, and move further app store optimization service by optimizing app name first. Also hope a good app name can help better the app store seo.