How To Select Keywords For App Store Optimization

By Author: Molly Mo
Total Articles: 62
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We are clear about how important app store optimization service is. Obviously, the factors for aso services also become very important. Today we will introduce a clear procedure to follow when you are doing your keyword research and how to properly weigh the different factors.

The most important thing to remember when selecting keywords is to choose keywords that are relevant to your app. This may seem obvious, but we still see apps with keywords that prioritize keyword traffic and low competition over relevance. A keyword that gets a ton of searches and has low competition is worthless if your app is not what a user is looking for.

If you need some ideas for app store seo when choosing a keyword, use the Keyword Spy and Intelligent Keywords Suggestion Module to get more ideas. The Keyword Spy Module allows you to look at the keywords that any app on the App Store is using. Enter the keywords you uncover from these modules into the Keyword Research Module to get the traffic and ranking difficulty for each keyword. Keep track of your keyword ideas and their data in a spreadsheet. Start with columns for Keyword, ...
... Traffic, Difficulty (iPhone and/or iPad) and Traffic (iPhone and/or iPad).You will need to be able to sort this data in the next steps, so using a spreadsheet makes this much easier. Remember to keep your spreadsheet even after you submit your keyword list, because you will continually need add to it, write notes and experiment with other keywords on the list.

Then the keywords with the lowest Difficulty Score will be your best keywords to target for aso services, provided that they pass the relevance test above and have a Traffic Score higher than zero.But this is only a guideline. Where you actually rank will also depend on your app and how many downloads you have, how well your keywords are optimized, etc. So you need to get an idea of what kind of Difficulty Score it will take for your app to get into the top 10 for a keyword. You can do this in a couple of different ways. If you have not published your app yet, you can use the Keyword Research Module to look at the apps that are ranking highly for each keyword that you want to target. Compare the Difficulty Score for the keyword, relative to characteristics of the apps on that list, such as number/quality of ratings, age, Estimated App Worth, internationalization of user base, etc. When you compare your app to these other apps, you will get a general idea of how well your app will rank.

The next criteria you should look at is how much traffic your prospective keywords are getting. Traffic is secondary to difficulty because if your app ranks #518 for a keyword, it really doesn’t matter how much traffic it is getting. But if you do some testing and find that there are two keywords that are relevant and you rank similarly for, then prioritize them by their Traffic Score. You can use the Traffic Score as a secondary sort criteria on your spreadsheet, to make it easier.

We will keep updating more strategies for app store optimization. Hope it will help for your app developing!