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How To Learn App Store Optimization

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By Author: Molly Mo
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‘How to make a successful mobile App?’ many app developers want to work this out. Obviously, the first step is to have an awesome app that provides value, offer utility and keeps users engaged. But even your app is perfect for users, also need to find a way to survive in a tough spot. At this moment, you will find app store optimization service is much more important now.

Some people claimed that aso services are just like seo, they share some common characters, the good news is that aso is simpler than seo. But aso is not a magical bullet and should not represent it to potential clients as much.

First thing we need to do is to figure out how apps are ranked with keywords. Nobody knows exactly how the app stores rank apps. That is a closely guarded secret. If everyone knew how the ranking algorithm worked, publishers could game the system. You don’t actually have to know the exact ranking algorithm to be successful at aso. All you need to know is that more established apps with a lot of downloads and good ratings are going to have an easier time ranking well for their keywords. Apps that are just starting out or don’t have a lot of downloads and positive ratings are going to have a tougher time ranking well. The number of apps that are competing for a keyword can be an indicator of how competitive a keyword is to rank for, but the factors mentioned above are much more influential.

Then we need to know the difference between Google play and Apple App store. The Apple App store uses a keyword entry field in iTunes Connect (where you upload your app) to determine your keywords. Theses keywords are chosen by the publisher. This field is only 100 characters long.

On the other hand, Google Play gets the keywords for an app from the app description. This field has 4,000 characters, so there is plenty of room to add your keywords.

Thirdly, need to choose keywords, a common mistake that app marketers make is to target keywords that get the most searches. While we can certainly see why publishers would do this, these keywords are often also the most competitive. But for app store optimization, the correct way to choose keyword is to base your selection on relevance, difficulty score and traffic score.

Keywords will help people find an app, but the graphics are what will
usually convince them to download it. Therefore, the graphics should be beautiful and instantly communicate what the app is about. There are three graphic elements that you need to be concerned with:

App Icons: Make sure that your app icons are simple and communicate what your app is about instantly. Refrain from using words and complicated graphics because you want the icon to be readable, even on small screens. Here are some examples of icons that may be a little hard to read on smaller devices.

Screenshots: Instead of using screenshots directly from the app, consider adding words to the screenshots to emphasize what that screenshot is trying to communicate. Be sure to use all of the available screenshot slots and only point out one benefit per screenshot.

Demo Video: The demo video should show potential users exactly what is exciting or useful about an app, as quickly as possible. Apple requires that the video be primarily made up of footage from the app. Google Play allows a lot more freedom in terms of what publishers can create.

To find good examples of app graphics, take a look at the top charts in your category. See which graphics stand out and why. Figure out how you can adapt the concepts that these graphics use and apply them to your app.

We will keep updating more strategies for app store optimization service. Hope it will be helpful for you app store seo, then make the app develop better.

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