Guide To App Store Optimization

By Author: Molly Mo
Total Articles: 63
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In mobile app industry, app store optimization service is becoming more and more important. If you get to know how the rules, tools and techniques are, it will help make your app become successful in the app store competition. Many of you may think of a question, ‘ why we need to do the app store optimization?’

As the data showed, in recent years the average cost on app platform keep rising and it will go for a higher level, not just for app, but for the large games. Majority developers are not able to push so much money to compete with others. And nowadays people use different patterns to find out the app they want, if can get succeeded in app store seo, of course will be easy to be found by the people who want it.

The key factors of app store seo can be two parts: the on page factors and off page factors. Basically, on page factors are variables that you are able to control and improve by yourself--such as headlines or keywords.

On the other hand, off page factors are something you have no full control over--for example external links pointing to your site or your page rank in eyes of Google.

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... aso services, app name is your brand. Good and catchy app title is able to help you spread the word of mouth but at the same time it should be as descriptive as possible.

If you want to find the right audience for your app you need to know what people are looking for. You literally need to get in their heads and understand how they do search the App Store in your particular niche. A working keyword strategy is always based on data and tests.Keep in mind that category names and in-app purchase titles are not considered as keywords anymore. Only use your category as a keyword if there is a small competition or your app is really popular within such category. Some of your keywords can be removed by Apple team so always be sure to double-check your keyword list and search results after the approval process. Do not use offensive words or trademarked names.

For the app keyword ideas. First, you need understand a human search behavior--what is an average person looking for? How do he or she works with keywords? Second, you can spy on your competition to see what keywords are bringing a relevant traffic for them and take an advantage from that knowledge. Then you can confirm the keywords with some tools, such as: Googly keyword planner, Google trends, App store tracking tools.

Higher rating of your app means higher ranking in search result especially when we are talking about high volume and competitive keywords. Apps that being downloaded more often are ranking much higher. However, there is some kind of freshness period for each app on the App Store. An outdated app with a huge amount of initial downloads can be easily outranked by newer one with smaller traction. If you are a small fish be sure to aim for category rankings. Relevant niche categories can bring you high quality traffic and you won’t waste your precious time by trying to rank in overall charts.

App store optimization absolutely plays more important role for app developing, hope all this we talked here can help your app get higher ranking and become well-known by more people.