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Statistics Reveal The Popularity Of Corporate Gifts!

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By Author: Vijay Koragappa Shetty
Total Articles: 2542
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Studies reveal how popular corporate gifts are among various strata of people. 1.55% of people have revealed that they keep their promotional products for more than 1 year. Around 2.76% of people remembered the name etched on the promotional product they had received a year back. And a greater percentage of them revealed that they kept their products as they were useful to them. This shows how people remember the promotional gifts given to them. This shows how people will start relating to the product and remember the company name. So, the next time they see any product with the same company name, it instantly strikes them and they will show loyalty towards the new product of the same company and thus promotes sales for the chain of products that belong to the same company.

A good sales strategy would be to sell a product by adding a complimentary gift item along with it. If a buyer was to get a discount of 25% on a product of $50, then he will not hold the product that he has bought in high regard. Instead, if he buys a product for $50 and gets a gift worth 25$, he will definitely value that product he has bought. Common ...
... fallacy that buyers have is that if they buy a product with some discount on it, they are not of standard quality. Hence, if they buy the product for the same price as the market price and get a complimentary gift, the sales of such product will definitely be better. Here is a catch!

Packaged items make customers feel that they're getting a good deal for purchasing in bulk, it maximizes your average transaction value and promotes you to move slow selling items. Attaching a free gift along with a high priced popular product will increase the sales on the product manifold. There are various ways of promoting a product, out of which free promotional gifts is one among them. An ideal promotion mix is that situation where the total expenditure incurred for various promotion methods is minimum and sales by such mix is maximum. Promotion mix means finding out the proper ratio of usage of different methods of promotion. The management must find out, how much amount should be spent on each promotional activity. To what extent due you want to use advertising, personal selling and sales promotion will depend on the nature of product, availability of funds, type of market, type of target audience etc.

Vijay Koragappa Shetty, Expert Author, Platinum Status. Information on Corporate gifts: Unique Corporate Gift IdeasKids notepads enquiries at: Kids Notepad Bulk

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