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Mopar Emerges As Global Giant

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By Author: Justin Kenmore
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In 1937, a small committee met to decide on a name for their new line of Chrysler auto parts, starting with antifreeze as their first product. Settling on a simplification of the phrase, MOtor PARts, Mopar was created. From those humble beginnings, competitive motorsports, shade tree mechanics, and smart cars that could never have been envisioned have all been birthed. Synonymous with quality, customer service, and all things Chrysler, Mopar Brand has recently ventured out into the deep by going global in a big way.

On January 31, 2012, the 75th anniversary of Mopar, CEO Pietro Gorlier unveiled a new packaging design that wowed the automotive industry. Even more ground-breaking was his announcement that Chrysler parts services would extend to cover Fiat vehicles, all under the Mopar brand name. Now the automotive giant famous since the fifties for its "Hemi" engines would be able to supply customers around the world with the same customer service and quality parts that had satisfied American car enthusiasts for half a century.

Mopar brand has gone far in 77 years. With 500,000 parts shipped to over 130 global distribution centers and 11,000 ship-to locations, the early dreams of Mopar's founders have been vastly exceeded. With a strong reputation for parts development, accessory design that boosts sales and results in loyal customers, and brilliant engineers who also design the actual Chrysler automobiles, Mopar has a good name that is rewarding its wise leadership with riches and favor. By covering problems resulting from collision and repair, by supplying performance parts to competitive racers, and by offering quality service, Mopar aims to build customer loyalty that lasts for a lifetime.

With its "Genuine Parts" slogan translated into 28 languages, Mopar's parts and service will soon become known globally for its far-reaching technological advancements. As a trailblazer in automotive technology field, Mopar has been the first to introduce jaw-dropping new features including: smartphone vehicle information apps, electronic owner’s manuals, the ability to make the vehicle a mobile hotspot, wireless charging for portable devices, an electronic vehicle tracking system, factory-connected tablet technology for instant vehicle diagnosis, and many other cutting-edge advancements.

In order to meet demands for Mopar parts, two monstrous distribution facilities are being constructed in Shanghai and Dubai. The Dubai facility, a 54,000 square foot giant, will provide Mopar parts to auto parts centers throughout the Middle East and Africa. The Shanghai distribution center, with over 48,000 square feet, will provide 35,000 product numbers to over 130 locations in China. Without doubt, such epic proportions far exceed the wildest dreams of early Chrysler pioneers anxious to advance their Plymouth autos. Nor did racing enthusiasts of the 50's and 60's imagine the great heights to which "muscle Mopar" would attain.

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