Chrysler Returning To Its Roots As The Premier American Brand

By Author: Rich Thomas
Total Articles: 5
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Ever since the arrival of CEO Sergio Marchionne and the respected European Fiat brand, Chrysler has seen a huge increase in sales and product quality that has been an important part of the revival of the company. Unlike previous owners, Fiat and Marchionne understand how important the Detroit history of Chrysler is and have embraced the American roots of the brand as the company has embarked on a successful reinvention.

Since the Chrysler Group was founded in 1926, it has always been known as the American car maker, with its roots planted firmly in Detroit. Despite its roots being planted firmly in the Detroit auto manufacturing sector, the company is bringing the skills of Fiat into its car manufacturing and marketing to create one of the largest and most respected American auto manufacturers in the global auto industry.

Reenergizing the iconic brand included a promise of greater quality, design innovation and use of technology, a promise that is reflected in the latest offerings for the 2014/2015 model years. This high quality level of innovation, design and craftsmanship have been included on all the latest ...
... models to create a fleet of autos that offer the best in design and appeal to the American general public for their high quality and affordable prices.

Since 2009, the Chrysler brand has seen its share of the market increase by a huge amount across its entire fleet of popular and impressive designs. One of the biggest increases in sales and positive customer feedback has been for the always popular Town & Country model, which has seen a 45 percent increase in sales to 2014.

Impressive sales are always driven by a series of factors, including the price of a vehicle, design, reliability and included technology. Developing new technology has been a major area of investment and development for Chrysler, which has seen the inclusion of paddle shifters and the popular engine stop-start feature that is now offered across luxury car brands. Bringing luxury design and technology to the affordable vehicle market is marked by the arrival of the flagship Chrysler 200 model series.

Chrysler customer loyalty levels are increasing by the year and only look set to rise as the inclusion of the most impressive technology and design features becomes more and more noticeable to the American and global car buying public. Staying rooted in its history means that Chrysler is looking to maintain its mainstream appeal by keeping prices competitive and affordable, even as the included technology design and world class engines bring the vehicles of the brand closer to those offered by the World's top luxury car manufacturers.

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