Internet Marketing Services: Seo Vs Sem (ppc)

By Author: Search Engine Marketing (SEM) also commonly known
Total Articles: 187
Comment this article

Search Engine Marketing (SEM) also commonly known as Pay-Per-Click (PPC) is a type of Internet marketing, which involves promoting the website by increasing the visibility in search engine page.

There are still a lot of people out there who get mixed up with SEM and SEO. SEO and SEM, they are 2 different kinds of products/services that are available in the market that help your website show its presence on the search engine.

SEO, which is free, its effectiveness depends on time and skill, whereas SEM or PPC, its effectiveness depends on the amount of money you pump in. In SEM, you pay every time your link got clicked by someone, and hence the name Pay-Per-Click (PPC). The upside here is that SEM will put your links in a very strategic place, which will lead to a lot of people clicking your link. For quicker and faster results, SEM is the way to go!

5 Benefits of Search Engine Marketing

1) Boost your presence

SEM helps in placing your website in the most prominent areas, be it in the search results or other partnered websites, related to your website niche. Advertisers are highly benefited from ...
... this as millions of internet users are able to spot you and view your webpage before others.

2) Brand Recognition

Seeing your website at the topmost position on the search engines ensure maximum exposure, resulting in creating a Brand recognition among the users. So irrespective of people searching for your information, they will able to see your company brand and name.

3) Market Analysis with guaranteed and accurate results

SEM will provide you with the most accurate analytic tool to help you find all the information that you need, be it the traffic of your website without the involvement of any third party reports. With this, you will be able to analyze the market trend and plan your marketing move accurately.

4) Choose your Target Market

SEM helps you in geographical targeting and time setting; you have the flexibility to choose where and when you would like your marketing campaign to be. This allows you to maximize the effectiveness of your Search Engine Marketing and derive maximum ROI.

5) Spend where you want, when you want!

You can plan your budget all the way to each month and even to individual day. Based on trend reports such as Google Trend, you will be able to understand which months have more user searching for your product and hence changing your budget to meet the demand. Also you are able to stop the marketing campaign at any time.

Choosing Internet marketing agencies, like Promote SEO in Belgium, can help you plan your strategies and help you gain maximum ROI.