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Landlords Know What They Want In A Letting Agent, Do You?

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By Author: Dylan Salhorta
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Property Fortune recommends these five actions to make it possible to build the trust of the landlords without compromising the great relationships you’ve developed with the tenants, all making it possible for you to expand your business and elevate your reputation.

1. Find superior quality tenants.
The best way to ensure a good relationship between the tenant and the landlord is to make sure that you’ve thoroughly vetted the tenants before proceeding with the letting contract. With Property Fortune, it has never been easier to find top quality tenants through our search database. Once you’ve identified quality candidates, you must do more than check out their financials, it means getting to know them as people, what their habits are, how they spend their time, if they have any history of payment delinquency. It takes a few extra steps in the beginning but prevents lots of headaches in the future.

2. Get yourself certified.
At present, there are no mandatory certifications for letting and estate agents in the UK so many people without a substantial knowledge of the laws governing housing could be acting as letting and estate agents. This doesn’t inspire nearly as much confidence as those letting agents and estate agents that are certified through groups like the Association of Residential Letting Agents or the National Association of Estate Agents. By displaying these certifications on your Property Fortune profile, you will already be ahead of the competition as a trustworthy and accredited professional. Not only will this set you apart from your competitors, the steps you must take toward certification will get you intimately familiar with the laws and practices in your industry.

3. Develop a system that makes you quick and organized with payment delivery.
At the end of the day, landlords want reliable tenants that will treat the property well and that pay on time. By creating a system that ensures the timely delivery of rent to the landlord and adequately documents that delivery, you’ll be much more likely to gain the trust and respect of your landlord clients.

4. Be an expert communicator.
Communicating effectively with both the landlord and the tenant makes for a satisfied landlord as regular and open communication will prevent any surprises down the road. If a tenant is dissatisfied with the conditions of their dwelling, you should alert the landlord to resolve the issue to prevent any need for more complicated action to get an issue resolved. If tenants have ignored the noise complaints of the landlord, step in and remind the tenants of their original commitment to being good tenants and neighbours. It is a tough position but one that pays off with fewer escalated incidents.

5. Be transparent.
Some people see “transparency” and think that they’re being asked to put all their cards on the table, but that is not the case. Transparency is simply an ongoing commitment to honestly communicating about the services you’re providing, at what cost, and with what expectations. It means you won’t hide fees in the fine print or withhold information about a prospective tenant, not that you have to tell landlords everything about your business. Transparency builds trust, a key component to getting the reviews and referrals you need to expand your business as a letting agent.

Property fortune is a one stop property shop where you can find properties for sale or to rent in London and all over the UK or you can search for an estate agent or letting agent in your location. Visit us today to start your property search or search our tradesmen directory for all tradesmen and service providers in the property industry.

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