Brick's Top Tips To Ecommerce This Christmas

By Author: Luke Gilrane
Total Articles: 81
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Brick technology’s Expert Workshops are regularly offered free of charge to all of our clients. The most recent focused on gearing up your website for Christmas and was a great success - we would like to thank all those who attended and shared their ideas. From these, we have created our Top 5 Tips for Online Success this Christmas 2014! When it comes to Web Design Lancashire - Brick are the Best!

1 - Be Mobile-Friendly

This, without question, makes the top spot on our list. We recently reported how the crucial tipping-point had been reached between desktop and mobile internet users, with the latter outnumbering the former for the first time ever. The expected result, that every percentage regarding the mobile website user (user numbers, predicted trends, e-commerce sales, numbers of internet-capable devices in existence and more) will continue to rise, is being proved correct at an unimaginable scale.

Research consistently shows that a person buying products or services on the internet is likely to use both a desktop and mobile version of a website when making a purchase; offering a visitor the ability ...
... to use both devices and websites seamlessly is no longer an option but a requirement. Visitors will be instantly put off by the dated look a desktop website has on a mobile device! Your website needs to be responsive and adaptive, detecting the device it is displayed from and displaying accordingly and optimally.

Internet-capable mobile devices such as smartphones and tablets once again feature, though this time higher than ever, on Christmas-present lists this year. Is your website ready for this new potential market of buyers?

2 - Make your Visitors Feel Festive

The landing page, or homepage, of your website, the page a visitor will often first see, is your shop window. Like a physical shop window, it is designed to excite the eye, enticing passers-by to stop and look in more detail where your products and services are then revealed. Give yours a good cleanout for Christmas!

On the homepage, make sure you are saying everything you want to say about your company in as brief yet informative way as possible. This should always be changing to keep the website feeling fresh and contemporary to repeat visitors - these are often your most valuable! Use this space to get your special offers up-to-date for Christmas - what products do you want to sell and how can you give them a Christmas flavour?

Make sure your visitors feel festive, a website that looks the same in December as in July doesn’t keep visitors interested enough to want to buy. Attention spans can be short - make sure you hold your audience with a festive feel this Christmas.

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Brick technology are one of the largest providers of web design Lancashire services | Original story can be found online - Brick technology