How The Mobile Revolution Has Changed Marketing

By Author: Robert F
Total Articles: 62
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Today, more consumers than ever before are opting to stay connected via mobile device and often, the call feature on their phone is the least used app of them all. Mobile technology has exploded over the past two decades, and it has changed everything about modern life, from the way we plan a birthday party to the way we advertise goods and services. Easy access to mobile communications via advanced, convenient devices has been almost as influential in shaping modern culture as the internet itself. So why are so many companies seemingly behind the curve when it comes to mobile marketing?

Part of the problem is that many companies believe that their online marketing campaigns will translate over to mobile one hundred percent. In some ways, they're correct. Using social media services for marketing, for example, will undoubtedly result in reaching mobile users. Other methods of online marketing, however, are far less effective on mobile now and far less effective, period. Consumers are very, very picky about what sorts of email marketing messages they open, even if they choose to subscribe to the email service they're receiving ...
... the messages from. Many don't even give their personal email address to companies anymore. Instead, they provide companies with a throwaway email address.

But there's an even better way to contact customers than through social media, using a mobile platform: SMS marketing. SMS marketing is a powerful tool, yet very few companies are really taking advantage of it. There are a number of features that make SMS marketing superior to almost every other marketing approach available currently:

* Audiences for SMS marketing campaigns want to hear from the companies sending the messages. Consumers simply do not provide a mobile number to companies that they don't want to hear from, and because SMS campaigns are opt-in, companies know from the very beginning that they are dealing with a receptive audience.
* SMS ads are amongst the most effective when it comes to viewing rates. Very few other types of advertisements are viewed more than fifty percent of the time, and most are considerably lower. Taking that into account, the ninety percent plus view rate enjoyed by SMS ads is not only impressive, it's downright astonishing.
* SMS ads have a very high rate of response, which should come as no surprise considering the first two points. Consumers are many times more likely to respond to an SMS message than they are to an email.
* SMS ads are viewed quickly usually in less than five minutes. That means they're a great way to advertise short-term sales. Emails, when viewed at all, are often viewed days after they've been received, which means customers have already missed on a promotion they might have taken advantage of. If you're hosting a one day sales or some sort of flash promotion, an SMS message is, without a doubt, the very best way to contact your audience.
* SMS marketing companies are affordable expect a great return on your investment!

To find out more, you should visit the following website: SMS Marketing Companies.

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