The Future Of Triple-play: Growth Opportunities, Key Challenges And Competitive Strategies

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The Future of Triple-Play: Growth opportunities, key challenges and competitive strategies
Cable operations and fixed-line telecoms operators continue their battle over a superior share in the triple-play arena. However, mobile operators have shown their interest in seizing a piece of the market while satellite TV providers are also complementing their core services with fixed-line offerings. The future of pure-play providers appears limited, as the credit crunch places further pressure on consumers to seek the most cost-effective way of obtaining the services they need. ‘The Future of Triple-Play: Growth opportunities, key challenges and competitive strategies' is a new report published by Business Insights that examines the market opportunities and challenges for triple-play services. The report analyzes the market conditions that have driven the deployment of triple-play services, and the strategies employed by leading service providers. It identifies the challenges faced by companies, and also provides recommendations into how to best counter competitive threats, extend service portfolios, and boost revenue ...
... potential in this rapidly evolving market.
Table of Contents

The Future of Triple-play
Executive summary 10
Market context: from pure-play to multi-play 10
The competitive environment 11
Service provider case studies 12
The future of triple-play services 13
Chapter 1 Introduction 16
Introduction 16
Who is this report for? 16
Definitions 17
Digital pay-TV (DTV) 17
Digital terrestrial TV (DTT) 17
Internet Protocol TV (IPTV) 17
Internet TV 17
Mobile broadband 17
Mobile Internet 17
Mobile TV 18
Triple-play 18
Video on demand (VOD) 18
WiMAX 18
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