Top 10 Reasons For Attending Trade Shows In 2015

By Author: Ankush G
Total Articles: 1
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Let’s face it, one of the most important problems facing small businesses today is promoting their brand name and services to their prospective clients & stakeholders. In today’s fast paced and constantly changing economy; effectively marketing your business can leave you with a headache for days.

The Canadian Anti-Spam Legislation (CASL) has immensely affected overall marketing efforts of all businesses, making it is increasingly difficult for businesses to prospect for new clients without explicit or implied consent. In such a situation there is often a need for a medium to act as a promotional platform for a business.

That’s why attending and participating in trade shows has become an increasingly important aspect of brand exposure for small businesses.

Top 10 Reasons For Attending Trade Shows

Making Connections – This is a great place to foster long-lasting relationships since both delegates and exhibitors are encouraged to connect with each other through linkedIn, blogs, newsletters, and various other social media platforms.
Face-to-face Interactions – There is no stronger ...
... impression tool for you and your brand than face-to-face communication. This is perhaps the best way to network, market, and truly target your audience. So take advantage of it!
Product Demonstrations – What better way to engage with prospective clients than to allow them to engage all their senses in something they can see, touch, hear and feel why your particular product or service can fulfill their business needs.
Stronger Relationships – Trade Shows are also called “Networking Events” for a reason! People attend and participate to build relationships with others in their own as well as other industries, which can also include influential decision makers. Use this as an opportunity to make meaningful & prosperous professional relationships.
Educational Opportunity – This is a great place to not only share your brand and business with the general public, but also meet influential speakers and decision makers from your industry that can help you more understand current trends, build more effective business strategies, and propel your own business into success.
Free Media Exposure – This is a fantastic opportunity to get some free exposure on trade magazines, radio and television. Collaborate with the shows management and public relations team to determine any opportunities for your booth or company to be featured.
Share Expertise – Being positioned as a thought leader in your industry is one of the best ways to gain potential clients and be very well-known within your industry. By exploring opportunities for you or your company to participate as a speaker, you will automatically be positioned as a thought leader.
Hype Generation – Trade Shows offers remarkable opportunities to engage and create buzz about your business in the social media sphere. Active participation or engagement on social media platforms like: Facebook, Twitter, etc allows businesses to broadcast their brand to the world.
Buying Power – 81% of trade show attendees have buying authority (Exhibition Industry Research). This makes it at about 4 out of every 5 attendee having decision-making power.
Perfect PR Opportunity – Being a participant in trade shows allows others to perceive your company as financially stable, strong and innovative – which fosters a positive brand identity amongst potential/current clients.

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