Dodge Power Rally Tour Goes National

By Author: Terry O Brien
Total Articles: 2
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In honor of the 100th anniversary of the brand, Dodge has launched the Dodge Power Rally Tour. The Power Rally Tour will showcase 100 years of history and what those advancements have led to, in terms of Chrysler's contribution in the automotive world. The Dodge Power Rallye Tour, will display a heritage wall, interactive games, vehicle displays and test drives. In addition participants can register to win the 2014 Chrysler Group National Giveaway.

President and CEO of Dodge Brand, Chrysler Group LLC., Tim Kuniskis spoke with PR NewsWire.com and was quoted as saying; "Dodge, recognized by Fast Company as one of the 'World's 50 Most Innovative Companies,' is celebrating its 100th anniversary this year,". He added; "What better way for consumers to experience firsthand the best-in-class features, performance, fuel economy, and technology of our 2014 Dodge lineup, than to bring the vehicles right to them." This experience will visit over 50 locations nationwide at various festivals and planned events. The kickoff location was March 22, 2014, at the annual Spring Festival of LX Vehicles in California.

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Drivers will have the opportunity to test drive the full 2014 line of Dodge vehicles, including special edition models produced for the 100th anniversary. Production models such as the Dart, Challenger, Charger, Journey, Durango and the Grand Caravan are available for a no pressure test drive. The 100th anniversary, special editions models, Dodge Challenger SRT and Dodge Charger SRT are also test drivable. The test drives, beyond showcasing the history intertwined in Dodge vehicles, is too illustrate the performance, design and robust nature of Dodge's lineup.

In addition to test driving various models, some events will have a technology tent that will showcase Mopar(tm) technology and performance features of these aftermarket parts and kits. These same events will have a Dragster Thrill Ride where participants can experience the thrill of a factory built, specially modified Dodge Challenger R/T. The Dodge Challenger R/T has been enhanced using parts available from a Mopar(tm) SCAT 3 Performance kit, to show what avid car owners can do with hassle free, factory backed parts.

Beyond displaying the modern performance of Dodge vehicles, the Tour will emphasize the advancements in emission technology. This technology, championed by Chrysler and implemented in all Dodge models, is responsible for improving the environment characteristics of Dodge vehicles. Improving emissions and gas mileage, while not sacrificing performance or styling, has been a goal of Dodge and the Chrysler group as a whole for decades. The Dodge Power Rallye Tour gives consumers the opportunity to experience this technology, and its effects, in action.

Dodge is also a strong proponent of driver safety. The national tour will highlight recent improvements in driver and passenger safety. The national Insurance Institute for Highway Safety has granted the 2014 Top Safety Pick status to both the Dodge Avenger and Dodge Dart. The NTSHA has given the Dodge Challenger and other Dodge vehicles the coveted 5 star safety rating. Advanced airbags, backup protection, high steel cages, crumple zones and more and just a few of the safety features of Dodge models that will be shown.

The Dodge Power Rallye Tour is a perfect opportunity for car aficionados, Dodge fans, and consumers to experience the power, performance, efficiency, and safety of Dodge vehicles. Opportunities to drive production models and special edition cars are a great way for Dodge to reach out and showcase the dedication of the brand for the last 100 years. Built on the skill and craftsmanship of the 30's and 40's, design evolution experienced in the 50's, racing lineage from the 60's, power and performance of the 70's, the efficiency offered in the 80's, and the design styling created in the 90's, all come together in the modern Dodge vehicles. Dodge not only knows its history but builds on it.


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