Dodge Gets Creative With The Double-up Program

By Author: Shannon Moore
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This summer could hold fantastic opportunities for anyone who wants to experience everything a new Dodge has to offer. If you've been waiting to lease or buy a new Charger or Challenger, your time has come. Dodge's Double-Up Program lets you enjoy a current-model Dodge vehicle without narrowing your options. All you need to do is lease a 2014 model to get immediate access to the new 2015 Dodge Charger and 2015 Dodge Challenger as soon as your lease is up. It's an excellent way to get the best of both worlds. Enjoy your 2014 Dodge now, then upgrade to the newest model in just one year.

Leasing in 2014
Dodge's Double-Up Program gives you access to a one year lease on 2014 Dodge Charger and 2014 Dodge Challenger models from mid-April through the end of August. Summer lessees will enjoy all the features of a late-model Charger or Challenger without any commitment to buy. Plus, your 2014 lease guarantees you a low-cost opportunity to lease or buy the upcoming 2015 models. At the end of your year's lease, you'll be able to move into a three-year lease plan for either vehicle. You'll pay no additional money down, plus ...
... your payments will stay the same.

From Lease to Purchase
Not everyone wants a three-year lease, of course. You might be more interested in buying an updated 2015 Challenger or Charger of your own. Dodge's Double-Up Program allows for customers who would rather own their vehicle, too. Just lease a 2014 model for the first year, then choose the 2015 vehicle you'd like to spend more time driving. Dodge will provide you with a $1,000 buyer's incentive on top of your dealer's existing low prices.

Dodge and Enterprise
Next summer, Dodge is going to find itself with a large stock of 2014 vehicles, as their lucky owners move on to the latest model. Those almost-new cars won't go to waste, however. Enterprise Holdings, which runs Enterprise, National and Alamo rental companies, will buy the off-lease 2014 Chargers and Challengers. Your 2014 model will get a new life and retain plenty of value after you've moved on.

A Head Start on 2015
You can find out whether a 2015 Charger or Challenger might be right for your next lease via Dodge's new Augmented Reality app. Information about the new vehicles debuted at the New York Auto Show and is available at your local Dodge dealership. Special iPads include detailed 360 degree views of the interior and exterior of these exciting new vehicles, plus technical specifications. The Augmented Reality app will be available in mid-May, allowing consumers to experience the 2015 models through their own mobile devices. You'll even be able to design your own Charger or Challenger and drive it around a virtual track.

The Fine Print
Dodge's Double-Up Program is a great opportunity for anyone who loves new and exciting cars but doesn't want to spend too much. You'll need to follow a few rules if you want to get the most out of it, however. Higher-powered models like the Charger SE, Charger SRT, and Challenger SRT, don't qualify for this promotion. Customers must also use the same Dodge dealership for both leases and obtain their lease via Chrysler Capital. If you'd like to know more, just contact your local dealer for all the details.

If you'd like to drive today's Dodge Challenger or Charger right away, Dodge's Double-Up Program could be the perfect choice. You'll get to enjoy all this year's features, without locking yourself into a specific vehicle. With the 2015 models right around the corner, this deal makes a lot of sense.

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