The Most Portable, Effective And Affordable Business Tool: Business Cards

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Business card is the most effective, portable, affordable, versatile marketing tool for business marketing. Business cards have come of age and they are not what they once were. With modern tools and latest technologies available to businessmen, almost anyone can create unique, eye catching and effective business cards.

Business cards are considered to be the first and easiest step to promote a business organization. It is also considered to be the first and foremost representative of the organization, just because of the business card, client would come to know about the nature of the business, experience in the field, competency and many other things. One of the major things that have come to notice is no more white. Business cards have shifted or opted from the traditional white background cards to the color ones. Another trend that is going through the business world is the change from regular business card paper stock to other more interesting types like plastic business cards, waterproof business cards, non- tear able business cards etc, even the format of printing has been changed from horizontal to vertical format; ...
... it depends upon the nature of business.

Environmentally conscious businessmen have answered back by printing eco-friendly business cards. There are business cards made from recycled paper, also there are other business cards made from sustainable forests. Traditional business cards only had words and slogans, but now with full color digital business card printing, any kind of image can be added to a business card. Most people maximize this advantage by adding supplemental pictures that enhance and represent the business card holder's persona.

Business cards also differ in size and thickness and coating, coating whether glossy or semi-gloss or entire matt finish, the thickness of the business card varies from 18 microns to 25 microns, and the other aspect not to be neglected is the quality of the ink, it has to be of good quality and should not spread during monsoon or with the frequent touch while exchanging. The size of the business card in Canada or for that matter all over the world is 3.5 to 2 inches standard. Since business cards create the first and last impression, high quality graphics have been used extensively to improve first impressions. So, as you can see the modern business card has grown from its humble roots to become the powerful and creative business tool that it is today. Making a mistake in printing or a logo error for that matter could have some serious consequences to you and your opportunities to do business. In most of the Asian countries business cards are also known as visiting cards.