9 Flyer (pamphlet) -- 1

By Author: chinee
Total Articles: 11
Comment this article

A flyer (also spelled flier1? or called handbill) is a single page leaflet advertising a nightclub, event, service, or other activity. Flyers are typically used by individuals or businesses to promote their products or services. They are a form of mass marketing or small scale, community communication.
Flyers are handed out on the street (known as 'flyering'), posted on bulletin boards, or given away at events. Bulletin boards are found on college campuses, in cafes, community meeting houses, laundromats and small markets.
Flyers, along with postcards, leaflets and small posters, are vital and free forms of communication for people who want to engage the public but do not have the money or desire to take out classified advertising in a local newspaper. However, as marketing became more direct in the late 1980s and 1990's, flyers have evolved and currently there are many formats to be found. Some examples are:
Cheap to produce, flyers are usually produced in 300gsm glossy card (whereas a leaflet is produced on a 130gsm/170gsm weight paper) and are a very effective form of direct marketing.