How This Stupid A/b Split Test Created 50% Increase In Conversions

By Author: Delmar Fillion
Total Articles: 1
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Since you sure enough have gathered over the past few months of reading my e-mail messages
I enjoy testing things.

There's not a web page landing page that I have created that hasn't been through some type of testing and measuring.

It's amazing the differences you can make with a simple split test.

For clarity - that's whenever you divide traffic that you get to a page ( let's say for example a web page) over 2 or three different versions of that page to find out if you can find a particular combination of words, colors, layout and calls to action that perform even better than others.

That is measured by a single goal: a email list subscription, an order, a facebook page like whatever you are attempting to achieve.

So on one of my web-sites I have done nothing but A/B test like crazy just for the fun of it and the other day something worthy of note happened

Usually on a web page landing page I would be attempting to get a signup
So for this reason I would not normally have anything on a page that didn't lead straight to accomplishing that purpose.

I like fresh simple ...
... design and minimal graphics other than those that are operating to convert individuals to my list.

For instance this new page I created I had already tested the headline (which is normally the 1st place I start)

Then, using the best headline , I tested the CTA above the button
Then with the best headline and the best call to action I tested the words on the button: Get instant access