Tracking Your Site's Statistics With An Iis Log Analyzer

By Author: Ryan Killians
Total Articles: 1
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You work hard to create a web site that draws traffic but how do you know what works and what doesn't? How can you be sure your site is fulfilling its potential? The easy answer you'll get from most Internet marketing experts is you have to do testing and tracking of your site. Both of these concepts are good and can provide you with valuable information for improving your site but without a good IIS Log Analyzer, you're not going to get the information you need.

The Importance of Testing & Tracking

If you're not familiar with these two concepts, now is a good time to lean why they are so important. Testing your site means doing trial and error changes to your site or your site's advertising to see what generates the best results. For example, if you have an online ad for your site, you might change out the headline of that ad every week or two to see which headline draws in the most visitors to your site. That helps you make the ad as effective as possible so you get the most value for your marketing budget.

But you can't do testing unless you're also tracking and that's where having a reliable and ...
... versatile IIS Log Analyzer is going to be critical. Tracking means you cannot only tell which pages of your site are being visited but also where your traffic comes from and how well your site is faring in the search engines. With this information, you can make a wide range of changes to your site that should result in vast improvements, such as better SEO and more effective marketing strategies as well as tweaks to your site's navigation and content that could help it fare better as well.

Using an Effective IIS Log Analyzer

WebLog Expert provides the services your web site needs to reach its full potential. This IIS Log Analyzer compiles information on your site's visitors and can generate more than 70 different reports to tell you almost any type of information you need. The summary alone will tell you valuable details, such as total hits, failed requests for your site, total pages views per day and per visitor, the number of unique visitors (based on their IPs), and more.

WebLog Expert provides detailed reports you need but does so with an easy-to-use interface. You can schedule times for the software to get the logs from the web servers and to analyze them that way you'll automatically be getting the information you want when you want it. Both Apache and IIS logs can be processed by the software which provides greater versatility for users, plus the program can read logs in multiple formats, such as GZ compressed and ZIP.

The reports can also be sent via email or uploaded through an FTP server making it easy for you to send the results to your SEO guru, your web designer, your content manager, or even your email-enabled mobile phone. And if you need further customization, you can even create your own reports using the program which meet your specific tracking information requirements.