Drtv Agency: Point Of Contact And Account Management

By Author: Jamie Hanson
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When looking for a DRTV agency make sure you do your homework and find out who your point of contact will be and how account management is handled at each DRTV agency you are interested in. It is really important to ensure that your campaign will be handled in a way that you are comfortable with and that sticks to your overall plan and budget. The following information will help you determine what DRTV agency will work best for you.

Agency Structure
Talk with the prospective DRTV agency and find out what the agency structure is. Determine if there will be one person assigned to your campaign or an entire team. Find out if the DRTV agency will provide all of the necessary DRTV services in house or if some of those services will be outsourced. If services will be outsourced find out which ones and what companies will perform the outsourcing. Knowing how the agency is structured and the chain of command is also important so that you have your point of contact as well as other important individuals in the company that you can contact should there be a problem.

Point of Contact
It's important to have a ...
... point of contact for your DRTV campaign. This should be one person who is in charge of your entire campaign and who can answer all of your questions. The point of contact should not be the only person who can answer your questions, but rather a point person for the DRTV agency that will know all the details about your campaign and handle the coordination and other details. It's very important to find out who your point of contact will be before signing a contract to ensure you can work well together and that they are serious about your campaign and helping make it a success.

Service
It's important to determine up front if small DRTV accounts get the same kind of attention and service as big DRTV accounts. Many companies are interested in beginning their first DRTV campaign and while they are new, small, and inexperienced, that does not mean they don't deserve top of the line service. Talk with the DRTV agency and especially the point of contact to ensure they will be able to devote enough time to your campaign to ensure it is as successful as possible. That includes asking about their work load and finding out how many other DRTV campaigns they will be responsible for at the same time as yours. If it appears they will have more work than they can handle you may prefer to find a different DRTV agency to represent your interests and manage your DRTV campaign.

DRTV agency A. Eicoff & Co. handles DRTV for leading brands nationwide.