Things To Know About Your Drtv Agency

By Author: Jamie Hanson
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Before you choose a DRTV agency to work with there are several things you should ask them. It's important to do research on several DRTV agency prospects to find the one that will work best for your product and market. Remember, though, to ask the same questions of each DRTV agency so that you have the right information to make real comparisons. Below are some of the questions you might want to ask and types of information you will need to know before deciding on a particular DRTV agency.

Question 1: How much experience does the DRTV agency have with the marketing style in question?

The question here is not how long the DRTV agency has been in business or even how long they have been in DRTV marketing. The answer you are looking for is how long they have been involved in the exact type of DRTV advertising you are interested in for your product and market. It's important to word this question carefully to receive the response you are looking for.

Question 2: What kind of communication style does the DRTV agency have with clients?

Another important question that needs to be asked is how the DRTV agency ...
... interacts and communicates with their clients. You want a DRTV agency that will communicate with you daily and take immediate action when something important crops up. Any DRTV agency who isn't' "on call" for emergencies and even just surprises probably isn't worth your time and money.

Question 3: Will your DRTV agency help with marketing scripts?

You may be new to direct television marketing, but your DRTV agency certainly should not be. You want a DRTV agency that is experienced and capable of assisting you with your marketing scripts. The DRTV agency chosen should have sufficient knowledge of the product and market to be able to offer suggestions and support when it comes to the marketing scripts.

Question 4: Does your DRTV agency have knowledge and experience in the entire DRTV process? Make sure the DRTV agency you hire has verifiable experience in product development, fulfillment, creatives, telemarketing, distribution, importing, scripting, time management, hiring and more. The DRTV agency should know how to handle the campaign from top to bottom and not miss any important step due to lack of knowledge. That's why verifiable experience and past campaigns are worth checking out.

These are just a few things that you should talk to each DRTV agency about before choosing the one that you feel will best be prepared to handle the marketing of your product.

DRTV agency A. Eicoff & Co. handles DRTV for leading brands nationwide.