123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

The Basic Idea Behind Branding - Use It To Your Advantage!

Profile Picture
By Author: Yasir Khan
Total Articles: 30
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Different niches have different levels of competition. Some niches like "SEO and link building" have cut-throat competition. If I had to count the total numberof of the SEOs and SEO companies out there, it would come to around 30,000-40,000! For that reason, normally, there is an insane amount of competition in this market.

However, an interesting thing to notice about SEO consultants is that most of the players compete only on price. And by competing on price, they force themselves to work for minimal profit margins. Sometimes I am amazed at how cheap directory and article submissions can get (with regards to the links built, not with regards to the actual benefit given).

The main reason why companies compete on price is because, well, that is their only option. Had they created a brand name and positioned it in the right way, they would not have been working for small 5-10% profit margin.

Branding, in my opinion, is all about creating a sense of "importance" in the customer's mind.

A price competitor would say: If you hire me, I will get your work done at the minimal price!

A well-known brand ...
... name would indirectly say: We work hard for you, but in order for that to happen, you need to pay us a premium.

Branding is always about holding a unique position in customer's mind, which can then be used to charge a premium.

I have always found differentiation to be a much better approach than simply competing on price, which is can be a very self-defeating feat. In the end, you come out of the business tired, broke and exhausted.

Remember, branding takes time to put into place. Expect to invest a year or two in branding your business/website after which you will reap the rewards!
Click here to visit the SEO website to get more informattion!

Total Views: 326Word Count: 301See All articles From Author

Add Comment

Business Articles

1. Connect Your Clients In A Better Way With Digital Business Cards
Author: Angus Carruthers

2. Design Interiors Elevates Kitchen Living In Brighton With Bespoke, Functional Designs
Author: Kitchen Brighton

3. Make Your Small Business Run Smoothly With Telephone Answering Services
Author: Eliza Garran

4. Finding The Best Business Broadband Providers With These Tips
Author: Julian Serle

5. 3 Major Benefits Of Partnering With A Hosted Voip Service Provider
Author: Julian Serle

6. Understanding E-commerce Content Compliance: A Seller’s Guide
Author: Actowiz Metrics

7. Lucintel Forecasts The Cloud Orchestration Market In Germany To Reach $59 Billion By 2031
Author: Lucintel LLC

8. Lucintel Forecasts The Circuit Breaker Tester Market In United States To Reach $2 Billion By 2031
Author: Lucintel LLC

9. Leed, Estidama & Beyond: What A Green Building Consultant In Dubai Can Do For You
Author: GREEN BUILDING

10. Lucintel Forecasts The Circuit Breaker Tester Market In Japan To Reach $2 Billion By 2031
Author: Lucintel LLC

11. Mwhat To Look For In An Expense Management Software
Author: TrackHr App

12. Industrial Cleaning Contractors Limited Delivers Expert Industrial Painting And Dilapidations Services Across The Uk
Author: Expert Support

13. Lucintel Forecasts The Circuit Breaker Tester Market In Germany To Reach $2 Billion By 2031
Author: Lucintel LLC

14. How Proposal Writing Company Can Be Contributing In The Growth Of Your Business
Author: Mark Twain

15. Professional Proposal Writing Services And Succeed In Business, Here Is How!
Author: Mark Twain

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: