The Power Of Corporate Philanthropy

By Author: Kalpesh Kumar
Total Articles: 185
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“Social advance depends quite as much upon an increase in moral sensibility as it does upon a sense of duty” – Jane Addams

Corporate Social Responsibility (CSR) in India is making its presence felt in a bold manner. In general terms, CSR expects to follow the rule and law of the region and the international green tech standards. With time, things have changed and apart from the basic CSR rule, corporates have now started their own philanthropy programs, which are focused on social welfare and making a difference in the society.

Most of the companies in the corporate sector have now started their own corporate responsibility initiatives to give back to the society. The contribution of India Inc. is substantially increasing by the year and as per statistics, private giving has increased by more than 50% since 2006. Of all the social CSR initiatives, Social Responsibility is the most important, in terms or doing good for the society.

Here are some of the core responsibilities under Social Responsibility of Business in India Inc.

Quality Education for every child in India
Special attention ...
... towards the less privileged and differently abled population
Focus on improving the infrastructure in the remote and rural areas of the country
Raising money for healthcare facilities for the less privileged
Special attention towards the education of the girl child
Focusing on nutritional needs of children from less privileged backgrounds
Creating a sustainable education system and job opportunities for everyone in the society.
Volunteer programs for causes like social welfare and rehabilitation work
These are some of the major areas where India Inc has started working on their various philanthropic initiatives.

Philanthropic Programs in India Inc

Corporate Philanthropy in India is coming of age and in a brilliant manner. Believe it or not but as per statistics, India is a leader in giving and donating for the betterment of the society. Philanthropic programs in India ranks much high than that in most other developing countries like China and Brazil. This wave of philanthropy is more prevalent in the corporate structure as more than 70% are first time donors.

The main focus of corporate philanthropy is to raise funds for various nonprofit initiatives in the society. These funds or donations can be used for various social, cultural, educational or environmental reasons. There is no ulterior motive of promoting their business or brand value in a philanthropic cause and the intent is just to work towards the betterment of the society.

Most of the money raised in such drives comes from single donors, who are usually high ranking officials in the firm. However, there is a definite rise in the number of employees who have pledged a certain percentage of their monthly paycheck towards such causes. Some organizations also have pledged a certain percentage of their profits towards these social causes. On a whole Social Responsibility of Business is definitely up and coming in India and has become the most significant CSR initiative in the Indian society.

Get more information on: Corporate Philanthropy & Social Responsibility of Business