Promote Your Cash Gifting Program With Direct Mail

By Author: John Schnieder
Total Articles: 70
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Cash gifting postcard mailings can be one the most cost effective weapons in your advertising arsenal.

The simplest way to attract new prospects to your business opportunity is to diversify your approach in making contact with those new prospects. This holds true in any work from home, money presenting, MLM, direct sales or net opportunity that you publicize. Many of us starting a home run enterprise fail to grasp this easy truth and finish up marketing their cash gifting opportunity in 1 way over and over again. Trick cyclist Abraham Maslow PHD ( 1908-1970 ) who penned The order of wants once expounded : "If the only tool you have is a hammer, you tend to see each problem as a nail." Today let's examine a tool that many cash gifting marketers have not given any thought to ; the straightforward postcard.

The 1st rule of advertising is consistency. Webster's New World outlines consistency as : "agreement with what has already been done or expressed ; conformity with previous practice." It actually doesn't matter what type of advertising you do if it is working ...
... for you, so long as it is done in a consistent demeanour. Adding another form or way of advertising only increases your opportunity to draw in new prospects.

A direct mail postcard is a great marketing tool that may be used awfully effectively for your cash gifting program. With the right contact list of potential wealth builders you don't need a promoting budget the size of the Fed deficient. Some direct mail firms will even add the names electronically when printing and then mail the postcard for you at the same time. Manifestly, this requires payment upfront, but can save a good amount of time.

Four major elements to consider for direct mail postcards are :

Cost efficacy : Full color photo quality printing costs have become particularly reasonable in the past couple of years and mailing a postcard is a much lower cost than mailing a regular size envelope. At present it is about a 35% difference and postage appears to go up each couple of months. A postcard, no bigger than a 4 X six, will mail for twenty-six cents today and can hold an enormous amount of advertising, if laid out properly. The difference in cost, from the standard business letter sized envelope and a postcard can really mount up when mailing thousands of pieces of advertising. Remember that the printing quality can seriously boost your reply rate.

Readability : What happens to the standard piece of business or "junk mail" that you receive just about each day? It finishes up in the rubbish before it is ever opened and read. A postcard on the other hand, like a poster advertisement, can be simply examined as quickly as it is seen. With the right message it'll grab the new prospects attention and collect a bit more respect than your average advertising, wrapped in an envelope.

Measurability : A postcard mailing campaign can be measured for effectiveness extraordinarily simply. If you were to send out two thousand postcards and received one hundred responses to your mailing you would then have a five % response rate. Simple mathematics right? You might also take it to a higher level and track the amount of prospects who join your cash gifting opportunity.

Multiple Uses : Postcards can be employed to announce any amount of things. Such as a new internet site, a sale, expansion of your cash gifting program, an invite to a convention. You get it.

Adding postcard promoting to your marketing arsenal can generate an inflow of new business for the new marketer as well as the experienced veteran alike. Remember this easy and often underused marketing tool and you may be on the way to generating new business and bringing ardent new prospects to your cash gifting opportunity.
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