For Emboldening Leadership

By Author: Mayur Dicosta
Total Articles: 12
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Analysis Paralysis

Analysis Paralysis, do these two words ring a bell. Analysis Paralysis simply means over-thinking or too much of meaningless brainstorming on a particular topic. But, this is unwarranted and uncalled for. Too much thought process, dilutes the entire process, with zero results at the end of the day.

When a good idea is brought to the table, considerations and reconsiderations are called for. But it should be within the limits. Or else, the idea starts appearing more complex and its institutionalization on the ground even more complicated.

In sports, analysis paralysis prevents an athlete from reacting quickly, in politics; analysis paralysis can lead to long drawn out debates on a particular issue, Business analysis paralysis can keep the business owners from taking risks.

To keep analysis paralysis at bay:

Write down the pros and cons ASAP

Arrive at a decision

Jot down the steps for execution

Delegate those steps

Follow-ups

Entrepreneurs are more known for their risk riddled and not for their hesitant ...
... decisions. Take a cursory glance at the above mentioned steps and thereby make well-informed decisions. Undoubtedly, some will work and some won't. But at least, you will get to explore the big-bang opportunities.

Serving Apricots tactically

A young army personnel in the US army was assigned a kitchen patrol duty. He was particularly responsible for the apricots in the chow line. However, most of the soldiers showed no interest in the apricots.

But this clever man decided to draw the attention of the soldiers by employing an innovative serving tactic.

Instead of asking the soldiers would you like to have apricots, he simply said, One apricot or two?

This became a successful strategy, as most of the soldiers took at least one apricot.

Just look back and figure out, how many times you gave your prospects/customers a scope to slip without a sell. Now do you think a change in your marketing strategy would have helped?

How many times do you give your prospects/customers a chance to "slip" sans any sales? Sometimes, don't you feel that prospects and customers simply need a push in the right direction?

Tips to draw attention of the prospects/customers

Speak about your products/services with loads of enthusiasm

Take for granted that prospect/customer wants what your offer

Speak off the advantages

Compare competitive products available in the Market and Marketplace.

- Ask for the sale! Later...ask again!

If you practice these tips, you'll be glad to see the good number of your products and services making its way in the market.

Constant Follow-ups v/s Inconsistent Follow-ups

Follow-up is considered crucial for any sort of business organization. But few entrepreneurs take follow-up quite seriously, while few take it with a pinch of a salt. Most small business owners fit in one of the two categories.

1] Inconsistent and Infrequent follow-ups- Most of the business owners don't follow-up. So such owners are uselessly coughing up hard-earned money. Your contacts won't know you and will consider you only an occasional pest.

2] Constant follow-ups. If you constantly bombard your contacts with countless messages, you will be considered as a mass marketer. And most probably, your mails can be directed to trash as spam mails.

So now you know that follow-ups can be a tricky issue. Each group will be reacting differently to your follow-ups. So eventually, you will have to test your group.

Some follow-up principles to keep in mind:

-Consistent follow-up should be done

-Send good number of messages to keep yourself alive in contacts' memory

-Mail valuable and educational materials along with your marketing messages

-Your messages should help build relationships with your contacts

-Be personal, and somewhat entertaining

By following these principles, you will eventually find the perfect follow-up pace that is perfect for you, and your prospects.