Link Building Strategies For The Best Home Based Businesses

By Author: Al Terry
Total Articles: 787
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Linking is always a hot topic when it comes to marketing online for a web site and there are many different opinions on how to go about the task. These usually are submitting to free directories, article distribution and asking other webmaster for a link on there site. The method of writing "catchy" or buzz worthy content to attract natural links are very popular now and know as link baiting.

The search engines do use links pointing into sites from other sites that are related as a method of ranking web pages, but what the search engines desire are natural links that other webmasters put on their sites and pages because they find the page of value to their readers. Back in the old days it was a "free for all" to just get links anywhere a business could in order to try to improve rankings. It becomes more and more difficult to get links for a for the best home based businesses to increase rankings because the search engines because their algos are very good in searching for a naturalness which is hard to recreate.

Submitting to free directories has become less valuable as a means to obtain links but still is worth ...
... doing, especially in the start up of a web site and if it is in a small niche with little competition. Directories can be found by searching for them in the search engines and try to fund small directories which pertain directly to the main theme and subjects covered in your web pages.

Articles submissions into free article directories was every web masters favorite way to get links for a long time. It is still a useful means to get links for the best home based businesses because anyone using the article on their site with your link will probably be beneficial. Creating an article using the same keywords and on the same topic and then submitting it to the top twenty or so article directories can help build rankings with limited work and get some quality back links that search engines look for.

Asking other webmasters to link to your page is a tricky endeavor. It may walk a fine line of being a bit "spammy". If a webmaster locates a site and page they would like a link on, they can try to locate the email address and see if the webmaster finds the page a resource for it's visitors and may put the link up if they feel it worthy. The results can be not so great but the few links obtained if done correctly will be of high value and exactly what the search engines want. By changing the link anchors and description for the link the link building strategy will be natural.

Link baiting is a trendy word thrown around but any webmaster should always be focused on building quality content that other sites will want to link to. The idea behind link baiting is to create content which attracts attention and makes people link to the page of the site. People try to create a page of some controversial material or of something edgy and spread it through the net hoping sites will link to the pages. Really a passive approach of just writing pages for a site that are of high value on a particular topic of interest in the long term should get great search results and links.

Linking is part art and part science but the quest for tons of great links will probably never end. The competitive nature of business and trying to create the best home based businesses online will always be controlled by the search engines. If the search engines consider links important in their algorithm then webmasters will always be hunting for the best links to get better rankings. The one thing that is known now is that the search engines will continue to toughen their algo so that the only links that are of value for the search engines are the ones that webmasters voluntarily place on their sites because they discovered the page and thought it was valuable for their visitors. This is the main reason, that search engines look for links as a means of valuing a web site and it's page. If another webmasters of a high quality site in the search engines consider the page worth linking to then the page is probably of value.
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