Squeeze Page ? ? ? What It Is And Why You Need One

By Author: Jeffrey Wyrick
Total Articles: 32
Comment this article

The internet has quickly become one of the most advanced and preeminent ways for targeting your audience and marketing your product and services. One of the most common business models is for a company to start with a squeeze page to build a double optin email list prior to the sale, so that they can market to their potential customer base again in the future or recover lost sales for those who don't finalize their purchase.

A similar way to promote this is to set up a free offer squeeze page that will soft sell the prospect by offering articles, newsletters or reviews of various products. Often this works very well for affiliate marketers who want rely on email marketing.

Still yet a 3rd approach to things might be to make the sale or create a free offer as I've mentioned above and then as the visitor to confirm by opting in on the next window that comes up after they've made the decision that they want to purchase or participate in the program or service that's being offered.

None Of This Is New - Think About This....

Roughly a decade back, business owners and aspiring infopreneurs ...
... started using the internet as a medium for hitting their targeted audience. Since then the process has been going on non stop. Today, internet is alone regarded as one of the biggest and most effective method of marketing.

We cannot deny the fact that every business needs a suitable medium for marketing itself. Without proper and effective marketing, a business is most likely to fail and would not last longer than 3 months. The need to have a strong and implementable marketing plan is as important as having a strong capital to start business with.

When the Search engines like Google and Yahoo gained importance in the late 90's, it grabbed the attention of thousands (if not millions) of users who were looking for new ways to market their products and services. Suddenly their was a need for a squeeze page, so that people could capture leads and keep up with their growing customer base.

This is when specialists saw the potential of effective yet economical marketing by using internet as a medium. Soon the internet became center of attraction for every business as every one started entering the internet market. With internet reaching each home in every corner of the world, the market source itself became humongous!

In the start, Search Engines managed the marketing campaigns themselves and people were to pay a considerable amount of money to put their ad up on the websites. Soon the famous Pay Per Click marketing was introduced and everyone started utilizing the service to promote their business/brand or cause. This is when affiliate marketers decided to develop another form of webpage which is called a Squeeze page.

Squeeze Pages initially were a one page website that was created in order to market a product or an affiliate offer. A typical Squeeze Page normally contains a detailed content describing about the benefits of purchasing a product or using an affiliate product or service. It has the options of opt in email subscriptions which user can sign up for according to their willingness.

IMPORTANT NOTE: The CANSPAM Act Of 2003 Requires that you use a double optin system, which confirms the person's desire to receive information from you. The only exception to this rule by law is if the person has made a purchase, as they have shown their intention to do business with you and as such it is essential that you should be able to contact them for related matters.

The squeeze page has become one of the most commonly found methods of marketing over the internet and is now regarded as one of the most up to date and effective method of marketing over internet which is search engine friendly.

WARNING

In recent times the squeeze page has become a center of criticism and is often related to Scam. This is due to the enormous number of affiliate promotions that have been using the squeeze page as their primary medium online.

Today, different search engines and internet marketing firms are contributing to improve the effectiveness and trustworthiness of squeeze pages.

Google has made it mandatory for the squeeze pages to contain a substantial amount of content in it. Moreover, many of the squeeze pages are not able to get themselves on Pay Per Click campaigns if optimized properly, which is why the squeeze page is still being used by a vast majority of internet marketers to build their email list.
About The Author: Jeffrey Wyrick has been helping others develop their online business, creating websites, marketing and teaching others to market for over nine years now. To view his free email optin list training and see the tools and teachings and techniquest that he offers click on the link below.

Click This Link ===> Easy Squeeze Page Generator